Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Youth subculture has always been a category that can not be ignored in sociological research, but the research of youth subculture has not formed a rigorous system in academic research, because the youth subculture is always in constant development and change. This paper takes "carton dog" as the research object, and finds that the reasons for the rise of this social phenomenon lie in the integrated information system scene, the spiritual needs of the youth group, the psychology of mimicry pet attachment and the empathy of the fans. At the same time, this paper puts forward a new representation of contemporary youth subculture, which has a certain significance for the study of youth subculture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The combination and promotion of digital reading and social platforms have led to the flourishing of social reading. While most existing studies focus on the development mode of social reading, user habits and the analysis of reading platforms, this study explores the significance of the construction of personality IP for social reading. We analyze the dialogue consciousness embodied in the construction of his personality IP, the construction of a common symbolic memory, and the focus on the interaction and fun of expression. The construction of the "novelist" personality IP is conducive to enhancing users' reading pleasure, establishing a core group of "novelists" as an interesting network and prying into the phenomenon of fragmented reading. At the same time, this paper also explores the problems of "novelists" in the construction of personality IP.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The well-known cultural brand Unread was founded in June 2014. As a new brand growing up in the era of new media, Unread attaches great importance to the application of we-media platforms such as the Wechat Official Account and the Little Red Book. Its book marketing we-media account has also achieved great competitive advantages among a bunch of similar accounts. Bases on recent articles published by "Unread" wechat public account, this essay further explore the merits and demerits of the account's content and marketing through content analysis. Meanwhile, this essay starts from the� and further explores the merits and demerits of the account's content and marketing on the basis of content analysis. And with the framework of 4I theory of network marketing, this essay put forward some optimization suggestions for Unread's future operation and development.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the post-epidemic era, children's audio education publishing APP has been actively explored in market segmentation, scene extension and intelligent technology to meet the rapidly growing market demand. At the same time, there are also problems such as unreasonable APP design, content output does not conform to children's logic, and insufficient industry norms. In order to promote the sound development of children's audio education publishing industry and create a healthy growth environment for children, we should continue to make efforts in innovating product forms, enhancing original ability and strengthening brand cooperation.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: At the end of 2020, the blind archaeological box launched by Henan Museum quickly attracted attention, and the Central Plains culture has been spread to a certain extent. Archaeological blind box, as a new design form at present, has unique advantages in the dissemination of traditional culture. To seize the opportunity of The Times and develop creative products can effectively help the dissemination of traditional culture. This paper analyzes the communication practice of archaeological blind boxes introduced by several museums, finds out their advantages and characteristics, summarizes the existing problems in the process of spreading traditional culture, and puts forward corresponding countermeasures, in order to provide some thoughts for the communication and promotion of traditional culture of archaeological blind boxes in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2021 年 3 月,美国纽约证券交易所第一支元宇宙概念股上市;同年5月,国外社交软件巨头 Facebook 宣布更名 Meta,转型成为元宇宙公司。随着国内外越来越多的科技公司开始转向投资元宇宙的架构开发,2021 年被认为是元宇宙元年。元宇宙概念爆火后,各大领域争先恐后套用元宇宙概念,创新自身发展途径,借此概念以吸引更多人关注。元宇宙概念在引入高校研究生新传专业领域后,既为研究生新传专业教育创新注入了新鲜活力,同时也为其带来了潜在的风险与挑战。为此,在积极关注元宇宙对高校研究生新传专业教育技术赋能的同时,也必须采取有效措施应对其风险和挑战。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the increasing prosperity of the short video industry, the economic benefits brought by online red IP are increasing exponentially. How to incubate an online red account and successfully realize the realization and subsequent maintenance of its traffic has become an urgent issue for major MCN (Multi Channel Network) companies to pursue economic benefits. This paper will take Tiktok blogger "Little Fish Begonia" as an example to explore the realization and maintenance path of the current Internet celebrity personal IP economic benefits. Through analyzing Xiaoyu Haitang's account status, content format, and business model, it is found that planning and producing content that is expected by the public and possible to be realized in daily life, based on the aesthetic bias of the public, can enable short video IP to obtain more traffic and attention, and is also the foundation for achieving IP economic benefits.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The advent of the social reading era has led to the addition of social functions to mobile reading software, among which WeChat Reading App has been spreading rapidly among users with its social relationship network created by the social chain of WeChat friends and has had a great impact. In this study, based on in-depth interviews with 10 WeChat Reading App users, the social attributes of WeChat Reading App are analyzed in three aspects: self-presentation in personal homepage, "companionship" in the reading process, and interactive sharing under the intertwining of acquaintance and stranger social networks, based on the theoretical framework of five elements of user experience. The social attributes of WeChat Reading App are analyzed and conclusions are drawn. The study further explores the significance of the combination of reading and socialization for users in the era of social reading.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 随着媒介技术迭代升级,新闻媒体的信息传播方式、人类获取信息的途径等都呈现出场景化趋势。2016 年淘宝电商正式推出直播购物,开启了直播带货这一新型电商消费模式,2021 年淘宝直播 APP 正式更新为“点淘 APP”,迈入直播带货新时代。直播带货是极具看点和有典型代表意义的一种场景化营销模式。本文拟从场景视域出发,探究直播带货过程中的情感互动机制,及其对于消费者购买行为的影响,并对其中所存在的问题进行反思,为点淘 APP 的未来发展提出应对策略。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The "Chinese dance" craze is on the rise, and Chinese dance videos and variety shows are taking the Internet by storm. The broadcast of films and variety shows with Chinese dance as the main theme has not only triggered a warm response in China, but also attracted the attention of overseas audiences, whose understanding of Chinese dance has been filmed and uploaded to the Internet as reaction videos, recording overseas audiences' perception and aesthetics of Chinese dance. The symbolic transmission between the receiving and transmitting parties in the cross- cultural communication will occur in the gap of cultural differences, reflecting the aesthetic culture, East-West difference, identity construction, social media puzzle factors and other multiple topics of discussion. This paper takes the reaction videos of foreigners watching Chinese dance as the research object, combines knowledge mapping analysis and text analysis method to interpret them from the sample, and uses category-based coding to refine three interpretations, which are theoretically given to satisfy overseas audiences, so that overseas audiences can gain different degrees of appreciation and praise based on this context.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In 2020, the COVID-19 broke out, and this major public health emergency seriously threatened human health. At the same time, society has become increasingly aware of life and health, and the demand for health information dissemination is also increasing. Health communication research has become a new research upsurge. However, while the dissemination of health information has brought knowledge popularization to the public, there have also emerged issues in terms of subject, content, and form. Therefore, in the post epidemic era, how to better promote healthy transmission is a problem that we have to consider.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Social networks play an important role in modern people's lives. The continuous evolution of media forms gives individuals more independent media choices and makes social media migration easier. Existing studies focus more on migration across platforms, and few studies focus on the migration practice of accounts on the same platform. Based on in-depth interviews with 11 Weibo alternate account users, from the perspective of social media migration, this study examines the changes in social relations and self-disclosure brought about by migrating from the main account to the alternate account, and further clarifies that the alternate account is actually related to how the individual is in social media. In the cyberspace where public and private are intertwined. At the same time, this paper also makes a further reflection on its own research contribution.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the gradual improvement of economic level, camping as the representative of the surrounding tourism from the minority to the public. The rise of camping plays an important role in promoting economic development and improving the benign symbiosis between man and nature. At the same time, as the "mouthpiece" of the Party and the people, the news media should play a better role in environmental communication by insisting on positive publicity, guiding public opinion and expressing environmental justice demands.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, dubbing industry has gradually changed from being a behind-the-scenes contributor to being a famous representative. dubbing exists and contains culture in various forms of IP works.This paper will discuss the special charm provided by dubbing for the successful characterization of IP works and how to develop it effectively of the characteristics in the future.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Taking the network buzzword "inner volume" as an example, this paper analyzes the communication motivation of the word from the perspective of meme. In addition, the generalization communication of the language meme is also related to social psychological catharsis, user self-expression and group identity, and reflects on the existing problems in the network buzzword communication from the macro, meso and micro levels.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: By analyzing the quantity, volume, genre, target, theme, word frequency, tendency and emotional color of Xinhua and BBC's coverage of the Itaewon stampede, this paper finds that Xinhua highlights the government image framework in its disaster coverage, focusing on timeliness and macro results, with a rigorous and solemn style, but lacks humanistic care. The BBC highlights the framework of individual attributes, focusing on details and emotional rendering, but the timeliness is not good and slightly vivid and radical. China's mainstream media should speed up the pace of building Chinese discourse, learn and reflect on the reporting ideas of other international media, learn from their strengths and complement their weaknesses, and explain Chinese characteristics well.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the context of building a national health era, how to carry out health science popularization for the people is becoming more and more important. The mass production and dissemination of health short videos has given health communication a new direction, which is of great significance to the development of China's health communication and the construction of a healthy China. This paper will take the short video of medical science popularization on the Douyin platform as the research object, study its characteristics in production and communication, find the existing problems of communication on the Douyin platform, and propose a solution to the standardized health short video according to the current situation.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Empathy communication provides a good method and strategy for mainstream media to control public opinion positions. The work "The Physical Education Teacher Wang Hongxu's Last 100m Sprint in His Life" creates an immersive empathy scene with sound and painting, awakens people's emotional resonance with heroic deeds, and tells the true feelings in the first person, achieving good communication effects and exerting good social effects. It is a model work of empathy communication.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: As an indispensable part of a country's cultural strategic industry, video game industry is of great importance to cultural diplomacy. At a time when games are regarded as the ninth art, combined with its special status as a cultural industry, the study of games includes many aspects such as its form, medium, participants, etc. , its own national, cultural and commodity nature determines that it has a huge advantage in the dissemination of ideas and values, social life-style and mass culture, and so on, is an important force in the construction of national image. In recent years, our country has made certain achievement in this respect, but at the same time there are also difficulties and problems. Therefore, this article has made the discussion to the domestic electronic game's external dissemination development question, this paper puts forward the strategy of strengthening the external communication influence of games to support the construction of “Credible, lovable and respectable” national image.
Peer Review Status:Awaiting Review