分类： 管理学 >> 管理学其他学科 提交时间： 2022-11-22 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要： In the context of COVID-19, the implementation of policies in closedoff managementand digital epidemic prevention measures for elderly families is basically completed by grassroots community staff, and the community will take the initiative to provide door-to-door services and notification through interpersonal communication, so as to narrow the information gap in epidemic prevention and control.This study focuses on the human-to-human transmission activities between pure elderly families and community workers in the context of COVID-19. Qualitative methods are adopted to explore the driving patterns and effects behind the human-to-human transmission between pure elderly families and community workers through participatory observation and in-depth interviews.It was found that the intensity of the relationship between pure elderly family members and community workers changed from weak to strong in the context of the epidemic.The media literacy improvement of pure elderly family members during the epidemic mainly depends on repeated face-to-face interpersonal communication by community workers, and the elderly are more willing to accept it.The model of interpersonal communication is directly effective, but it is inefficient and unable to fundamentally bridge the digital divide of the elderly.
分类： 管理学 >> 管理学其他学科 提交时间： 2022-11-22 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要： During the epidemic, restrictions on outdoor activities have reduced the effect of condensing cultural identity of traditional sports competitions. The large-scale transfer of young people to the Internet has made us see the strong ability of e-sports to generate cultural identity effects in the new era. From the perspective of identity theory, this paper explores the formation process of e-sports cultural identity among youth groups. Through survey research and in-depth interviews, the deep motivation behind the change of young people's ideological, emotional characteristics and cultural identity is analyzed. The study found that in the process of transmitting symbols to the group through ritual communication, the group members completed the cognition and construction of the group identity, and generated and maintained the group identity.
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