Driven by Digital Trade：Study on Risk Mitigation and Innovation Strategies of Chinese Cross-border E-Commerce Enterprises

分类： 管理学 >> 管理学其他学科 提交时间： 2022-11-25 合作期刊: 《Economics & Management Review》

Tianyuan Xie

摘要： China's cross-border e-commerce is an essential business component in today's digital trade. It is a key engine of exporting Chinese manufacturing products to the world, driving RMB cross-border payments, cross-border express delivery, and manufacturing capacity upgrades. COVID-19 outbreaking in year 2020 has been a recent boosted to the stay-at-home economy. This has also contributed to the development of Internet e-commerce, including China's cross-border e-commerce. As a result, digital trade and Chinese cross-border e-commerce have become a major part to focus in terms of business development. On the one hand, under China's One Belt, One Road strategy, the achievements of China's cross-border e-commerce trade has reached an impressive outcome to the world. Especially the market trade value and growth rate of cross-border e-commerce is magnificent. On the other hand, the shortcomings of cross-border e-commerce are also becoming increasingly obvious as the scale of development continues to expand. This paper analyzes the advantages and disadvantages of Chinese cross-border e-commerce in international e-commerce trade based on the development of e-commerce today. It gives opinions and suggestions on how to promote the high-quality development of cross-border e-commerce in the future and how to solve the shortcomings and mitigate potential risks, so as to help cross-border e-commerce have more sustainable development in the future.

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