分类: 数字出版 >> 数字技术 提交时间: 2023-07-23
摘要: The again edited movies have become new recreational and entertainment activities for young people. Among them, the film clip reconstruction of "Short Video Saying Movies" has flourished. We have observed that "three minutes to talk about movies" dispersed the scene and narrative structure of the original movie, and with its own interpretation, making the original movie a new movie narrative model, and also expressed new value The concept has gained the attention of online users and gradually formed a new film and television culture.
分类: 管理学 >> 管理学其他学科 提交时间: 2022-11-23 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要: With the arrival of the 5G era, the live industry is growing rapidly and users are proliferating. Among them, fitness live streaming is in a hot state. In this paper, in order to study the relationship between user interaction behavior and purchase intention between fitness live streaming, a model of the influence of different inter-subject interaction behavior of fitness live streaming on the consumptive desire of live streaming users is proposed by introducing intermediate variables immersion experience and emotional connection. The study conducted a questionnaire survey on 164 live-streaming users who had watched fitness live-streaming. The results show that anchor-user interaction and inter-subject interaction in fitness live streaming positively promote users' immersion experience and emotional connection; users' immersion experience and emotional connection will have a significant positive impact on their purchase intention.
分类: 管理学 >> 管理学其他学科 提交时间: 2022-11-22 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》
摘要: Based on the rapid development of the Internet era, Internet memes as a form of information visualization have shown implosive development and viral spread, and gradually evolved into a collective carnival within online communities. This study takes the group communication mechanism of memes in the process of group emoji competition as the entry point, and uses a questionnaire survey as the research method to initially explore the psychological motivation and communication mechanism of group communication of Internet memes. It is found that psychological motivation plays a primary role in the group communication mechanism of Internet memes; group ecology is a limiting factor in the communication of Internet memes; and group members' attitudes toward the use of memes can accelerate the spread of Internet memes.