The formation of discourse conflict mechanism in the network public opinion field from the perspective of media studies

分类： 数字出版 >> 数字技术 提交时间： 2023-07-23

Tu Wenjun

摘要： With the advent of the information age, the Internet has gradually become an important medium for expressing public opinion, issuing emotions and guiding ideas, and the problem of uncontrolled discourse conflicts in the online public opinion field cannot be ignored. From the perspective of media studies, this paper will study the formation mechanism of discourse conflict mechanism of online public opinion field through questionnaire survey method and interview method, and deeply analyze the formation of online public opinion field, the motivation of online public opinion discourse conflict, and the active role of netizens in it. From the results of the research, there is a positive correlation between the moral level of netizens and the discourse conflict in the online public opinion field, the negative correlation between the netizens' understanding of the truth of the incident and the discourse conflict in the online public opinion field, and the development of network media technology will also make the discourse conflict in the online public opinion field stronger, and the official and other mass media can play an important guiding role in it.

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