分类: 数字出版 >> 数字技术 提交时间: 2023-07-23
摘要: In cross-cultural communication activities, cultural discounts often lead to the reduction of the value of cultural products. What are the causes of this? How to reduce the cultural disincentives caused by cross-cultural communication? This is the main research problem of this paper. Firstly, this paper takes the film Journey to the West, which has been remade in many countries, as an example, and makes a comparative analysis of the cultural discount in the remade drama from four aspects: language, clothing, props and scene. Finally, it is pointed out that in order to reduce the size of this kind of cultural discount, we need to cultivate excellent translation talents, strengthen the international expression of local culture and strengthen the cultural proximity.