Subjects: Management Science >> Other Disciplines of Management Science submitted time 2022-11-23 Cooperative journals: 《2022年第三届传播、创新和经济管理国际研讨会》
Abstract： In the era of network media, the rapid development of online live broadcasting industry has magnified the advantages brought about by high value. Eyes, as an important part of the overall face score have also received extensive attention from live broadcast groups. Guided by the theoretical framework of visual communication, this paper analyzes the relationship between the eyes of webcast bloggers and user attraction from the perspective of phenomenology, and discusses its significance. It is found that hosts with peach blossom eyes often have stronger attraction. For the difference of webcast bloggers' eyes, users' strong intuitive feelings are often more important independent variables that affect users' choice. Users' love of the anchor will also be affected by multidimensional factors.
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