Innovation diffusion of new media and economic Development: A study on the relationship between live broadcast innovation use and income growth of people in poor mountainous areas

Subjects: Management Science >> Other Disciplines of Management Science submitted time 2022-11-22 Cooperative journals: 《2022年第三届传播、创新和经济管理国际研讨会》

Sui Guoyu

Abstract： Since the epidemic in 2020, China's economic growth has declined, and people have begun to sell agricultural products through live streaming in poor mountainous areas . The interview shows that anchors who use live streaming earlier can accumulate fans faster and earn a certain income, and different ways of live streaming and cash can bring different economic benefits. Broadcast rooms with versatile and capable streamers retain more fans and generate better financial returns. Among them, the poor mountainous areas increase in the amount of anchors conforms to innovation and the development trend of "S" curve of diffusion theory, the growth is faster then slow down and live in a certain income, increase in the number of anchors, once again, faster, the overall trend in China is in the second stage and third stage, the host number has much room to improve, if you want to live by helping farmers driving the local economic development , it is also necessary for livestream platforms and trade unions to continue to implement livestream policies to help farmers, and for the country to continue to pay attention to the economic development of people in poor mountainous areas.

 Hits 390  Downloads 143  Comment