Helping the Silent Elderly: A study on the effect of narrowing the information gap and knowledge gap in the pure elderly family

分类： 管理学 >> 管理学其他学科 提交时间： 2022-11-22 合作期刊: 《2022年第三届传播、创新和经济管理国际研讨会》

Fu Jiayao

摘要： In the context of COVID-19, the implementation of policies in closedoff managementand digital epidemic prevention measures for elderly families is basically completed by grassroots community staff, and the community will take the initiative to provide door-to-door services and notification through interpersonal communication, so as to narrow the information gap in epidemic prevention and control.This study focuses on the human-to-human transmission activities between pure elderly families and community workers in the context of COVID-19. Qualitative methods are adopted to explore the driving patterns and effects behind the human-to-human transmission between pure elderly families and community workers through participatory observation and in-depth interviews.It was found that the intensity of the relationship between pure elderly family members and community workers changed from weak to strong in the context of the epidemic.The media literacy improvement of pure elderly family members during the epidemic mainly depends on repeated face-to-face interpersonal communication by community workers, and the elderly are more willing to accept it.The model of interpersonal communication is directly effective, but it is inefficient and unable to fundamentally bridge the digital divide of the elderly.

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