Research on phenomenon of public opinion polarization on Weibo from the perspective of situational collapse

分类： 数字出版 >> 数字技术 提交时间： 2023-07-23

WangYingQi

摘要： Since the 21st century, the rapid development and popularization of the Internet have provided a broad platform for the general public to express themselves. Among many social products, Weibo has the characteristics of strong timeliness, rich themes, and both media and social attributes, and has become an important platform for users to discuss and communicate. As of November 2022, Weibo had 584 million monthly active users and 253 million average daily active users. Under the condition of Internet anonymity, free speaking has anonymity and uncontrollable difficulty to control. This paper explores the causes and influences of this phenomenon through questionnaire survey. Research has found that emotional expression is an important feature of the polarization of public opinion, and when users' own anxiety is greater, they are more likely to make extreme comments. When users browse Weibo platforms, users' attention is often attracted by extreme remarks, which will also infect users. This study proposes the degree of influence of inter-group emotions and users' own anxiety on the polarization of microblog speech, which reflects the further development and influence of public opinion polarization from the perspective of situational collapse.

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