Landscape Society: A Study on the Communication Effect of

分类： 数字出版 >> 数字技术 提交时间： 2023-07-23

Zhuo Rui

摘要： Virtual technology has been developing in recent years, and virtual hosts have appeared in major TV programs. In this paper, from the perspective of media evolution, taking Xiao Yang in Hello Saturday as an example, we use content analysis and questionnaire survey to explore the impact of the degree of interaction between virtual characters and hosts on user experience, and find that the degree of interaction is positively correlated with the degree of discussion, authenticity, satisfaction and virtual host evaluation. This paper is in order to promote the effective integration of virtual characters and real characters in one scene. It provides a reference for the rational allocation and utilization of virtual host resources in the TV industry.

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