Research on the relationship between algorithmic push and rumor propagation effect in the risk society perspective

分类： 数字出版 >> 数字技术 提交时间： 2023-07-23

Qi Linzi

摘要： In recent years, with the emergence of the risk society and the increasing trust in disinformation, precisive push mechanisms driven by big data have spread throughout our daily lives, which not only influences the information we receive, but also extends the spread of misinformation. This paper takes online rumor communication effect in the case of Hu Xinyu as the basis for investigation. After analyzing questionnaires and interview results, the study finds that the algorithm-based recommendation system can amplify the spread of disinformation in the context of risky society, and repetition effect and first-cause effect can intensify people's positive effect on the spreading of rumor. This study attempts to provide an effective reference for the effectiveness of information delivery of media and the whole society.

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