Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract： In the age of new media, the establishment of cross-media storytelling has become the way of development and marketing of many Ips. Combined with Henry Jenkins' fusion culture theory, this paper analyzes the cross-media storytelling of NetEase game "Onmyoji". Then discusses the characteristics of game IP in cross-media storytelling, and the role of fans' intellectual communities in cross-media storytelling, finally try to make suggestions on the problems in the cross-media storytelling system of "Onmyoji".
Peer Review Status:
Awaiting Review
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