Subjects: Management Science >> Other Disciplines of Management Science submitted time 2022-11-22 Cooperative journals: 《2022年第三届传播、创新和经济管理国际研讨会》
Abstract： There are some irrational voices online squeezing the space of pluralistic opinions, which is not conducive to social integration. In this study, the author initially explores how the opinions of Internet stubborn opinion makers are shaped and expressed, and why they insist on their opinions like that in the method of content analysis and interview, taking the psychological mechanism of Internet recalcitrant opinion makers as the research object. The study found that the formation of these opinions often originate from a kind of celestial logic of emotions and feelings, and they firmly insist on the correctness of their feelings and intuition so that they express their opinions online in order to amplify their voices by “teaming up“ with others who feel the same way.
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