Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The combination and promotion of digital reading and social platforms have led to the flourishing of social reading. While most existing studies focus on the development mode of social reading, user habits and the analysis of reading platforms, this study explores the significance of the construction of personality IP for social reading. We analyze the dialogue consciousness embodied in the construction of his personality IP, the construction of a common symbolic memory, and the focus on the interaction and fun of expression. The construction of the "novelist" personality IP is conducive to enhancing users' reading pleasure, establishing a core group of "novelists" as an interesting network and prying into the phenomenon of fragmented reading. At the same time, this paper also explores the problems of "novelists" in the construction of personality IP.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the age of new media, the establishment of cross-media storytelling has become the way of development and marketing of many Ips. Combined with Henry Jenkins' fusion culture theory, this paper analyzes the cross-media storytelling of NetEase game "Onmyoji". Then discusses the characteristics of game IP in cross-media storytelling, and the role of fans' intellectual communities in cross-media storytelling, finally try to make suggestions on the problems in the cross-media storytelling system of "Onmyoji".
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract:社群经济的力量随着互联网的发展逐渐壮大,各个行业都发现了社群中通过对粉丝的运营 能够带来的潜力与价值并纷纷投入其中,基于现有的研究,本文以互联网医疗为研究对象,运用文本分 析法,亲身参与观察学习社群,了解社群建构、运营与裂变的方式,解释互联网医疗在社群运营过程中 的行为和意义,同时结构社群从建立到扩大的一整个流程,以及后续需要的平台依托,从而组成的整个 商业闭环。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the rapid development of internet technology and e-commerce industry, live streaming has become a hot spot for major e-commerce platforms, and it has gradually turned consumers in live streaming rooms into fans who are active in the internet and become a force that cannot be ignored. In recent years, the launch of Eastern Selection Live broke the traditional e-commerce live streaming model, further narrowing the emotional connection between the audience and the anchor, and opening up a new model of integrating knowledge into live streaming. This article takes the Eastern Selection Live Room as an example to explore the needs of fans in China's live streaming from a participatory culture perspective, hoping to make a certain contribution to the innovative development of e-commerce live streaming in China.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Northeast Asia is an important target and partner of South Korea's Asian diplomacy, as well as a key area for the spread of the Korean Wave. And today, with the trend of regional integration in Northeast Asia becoming increasingly evident, South Korea is more aware of the importance of strengthening multifaceted cooperation with Northeast Asian countries, with the construction of cultural industries being a very important indicator. In the face of the different forms of cultural industry development in Northeast Asian countries, the Korean government has formulated a strategic plan of "adjusting measures to local conditions" after deeply understanding and respecting the cultures of various countries, thereby successfully entering its mainstream cultural market. It also has important reference value and significance for the export of my cultural industry.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, Chinese youth groups have been enthusiastic about using annual music listening reports to gain attention. Media situational theory is more applicable in the context of the Internet era, providing new research ideas for it: The behavior of young people using annual music reports reshapes their personal scenes, and the traces of background behavior are displayed by the front desk, making their hidden social identity characteristics break through time and space constraints and behavioral constraints. It uses dramatic data to conduct implicit expression, while stimulating users' sense of game experience, sharing desire, and identity, Inducing changes in usage behavior and cognition. As a result, at the end of each year, the annual music report, taking Netease Cloud Music as an example, becomes a new focus of public opinion.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In recent years, especially during the annual National Day prime time period, all kinds of film and television dramas with major revolutionary historical themes and realistic themes that highlight the national spirit and respond to the concerns of the times will be disseminated through radio, television, cinemas and other channels in the era of traditional media. This kind of film and television works are an important way to publicize the core values of socialism, enhance national pride, and enhance cultural self-confidence, especially in the era of new media with fairly developed network technology, teenagers who are the main information producers and disseminators can use the network to receive the main theme of the work information disseminated by mainstream media, and they can also use fairly developed new media tools to publish their own content on the new media platform dominated by station B, and this way of communication, It is undoubtedly an effective way to break the barriers of mainstream media platforms and new media platforms, promote the secondary dissemination of information in the context of giving the audience more initiative, and more vigorously promote the main theme culture to maximize the communication effect.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The advent of the social reading era has led to the addition of social functions to mobile reading software, among which WeChat Reading App has been spreading rapidly among users with its social relationship network created by the social chain of WeChat friends and has had a great impact. In this study, based on in-depth interviews with 10 WeChat Reading App users, the social attributes of WeChat Reading App are analyzed in three aspects: self-presentation in personal homepage, "companionship" in the reading process, and interactive sharing under the intertwining of acquaintance and stranger social networks, based on the theoretical framework of five elements of user experience. The social attributes of WeChat Reading App are analyzed and conclusions are drawn. The study further explores the significance of the combination of reading and socialization for users in the era of social reading.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: In the background of continuous iteration of new media technology, the status of the main fans continue to improve, there are different types of fans. The clay figurine powder endows male artists with feminine temperament and imagines them as female images, thus obtaining the pleasure of star-chasing. With the opening and changing of social gender culture and the heated discussion of gender issues, the image of male artists is gradually out of the circle, clay figurines from the corner to the stage, competing for the right to speak in the center of the circle. The behavior of clay sculpture seems to reverse the traditional staring status, but it does not change the one-way power structure. Instead, it is trapped by commercial capital, unable to escape from the traditional gender structure, and solidifies the stereotype of gender cognition.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the continuous expansion of the market scale of the short video industry, the short video for the purpose of film and television interpretation has received high attention as one of the segments. Short video is full of personified charm due to its personality characteristics as the creator. Conduct case study based on the case of IP account "Liu Bi Film" to explore the personalized connotation, value and operation mode of short video with the purpose of film and television interpretation, and to study its IP operation path. The study found that it conducts impression management through symbolic symbol coding, conducts cross communication with long and short explanations, and combines the establishment and maintenance of group circles, which significantly improves the communication effect of IP subjects, and provides story and shows the personality charm of the creators. However, at the same time, there are also problems such as the deviation of the plot and excessive commercialization operation. The IP operation of "Liu Bi Film" is discussed and put forward suggestions through the directions of the balance between copyright and public interest, the balance between commercialization and work quality, the exploration of new directions of secondary creation, and the integration of entertainment and the depth of thinking.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 粉丝文化已经成为当今社会不可忽略的一种社会现象,不应该将其孤立化,甚至认为它是一种病态的文化。粉丝的内容创作也有其逻辑,粉丝是更为“狂热”的受众,粉丝对媒介的使 用程度和对信息获取的渴望程度要高于其他的普通受众,新媒介赋权恰好让粉丝的文化参与权和表达权得到进一步提升,不断激发粉丝的自我创造力,促进了粉丝的文本生产力,这些都是粉丝媒介素养发展的重要组成部分。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The progress of the Internet has enriched the development of fan culture, and the production methods and types of fan texts have become more diversified. Starting from various major online variety shows in China, this article discusses the positive significance of fans in the text production process of star chasing and promotional variety shows, and a series of issues arising therefrom, and proposes countermeasures to these issues, in order to promote the normal operation of domestic online variety shows and the healthy development of fan culture.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: With the development of information communication technology, the connection between network users is gradually close, and the social structure has developed from "panoramic prison" to "shared view prison" under the onlooker structure. Users are facing unprecedented pressure in network socializing. At the same time, social platforms continue to roll out new features to empower users. Under the combined effects of others' supervision, technology empowerment and social capital, the social interaction behaviors of Internet users show a tendency of alienation. On the basis of the elaboration of the network users' social alienation behavior, this paper explores the causes of the users' social alienation on the network, and analyzes the impact of the alienated social behavior. On this basis, it proposes the improvement measures for the network users' alienated social behavior, hoping to improve the network social environment to a certain extent.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Taking the network buzzword "inner volume" as an example, this paper analyzes the communication motivation of the word from the perspective of meme. In addition, the generalization communication of the language meme is also related to social psychological catharsis, user self-expression and group identity, and reflects on the existing problems in the network buzzword communication from the macro, meso and micro levels.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Various buzzwords have constructed a unique online subcultural landscape, and online buzzwords represent not only a linguistic and cultural phenomenon, but also a social phenomenon reflecting the changes of the times and group psychology. This paper interprets the production and dissemination mechanism of online buzzwords from three theoretical perspectives: modal theory, interactive ritual chain and participatory culture, and metacommunication, and analyzes the reasons for the popularity of buzzwords from three levels: media technology, Internet users' psychology, and discourse function, in order to better understand and grasp the generation and dissemination rules of contemporary online buzzwords.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to implement the national cultural digitization strategy and enhance the influence of the communication power of Chinese civilization. In order to better use the advantages of augmented reality technology to promote the supporting role of the "new cultural infrastructure" journal App, and use China's excellent journal App to tell Chinese stories and spread Chinese stories well, this paper uses the method of case analysis and comprehensive analysis to explore the practice of Time magazine's journal App TIME Immersive. The analysis found that the development and design of TIME Immersive "immersive interaction" and "do not add entities", the content design of medium and long stories superimposed on symbolic elements, and the team building of breaking circles and cooperation make TIME Immersive have prominent advantages among the journal apps that combine augmented reality technology. Therefore, in the process of integrating China's periodical App with augmented reality technology, new attempts can be made in three aspects: interactive relationship, scene communication and service, and industry-university-research ecosystem, in order to incubate China's high-quality digital journal App and enhance China's international influence.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: Artificial intelligence is developing rapidly, and the publishing industry is actively integrating new technologies under the guidance of "Four Dimension Media", and AI speech technology (TTS, ASR) is the earliest and most widely used AI direction. In this paper, we research the strategy of publishing houses to develop audiobook business based on AI speech technology under the theoretical framework of "CHESS Strategy", firstly, we explain the necessity of developing AI audiobook in the publishing industry with the theory of "Media Affordance Theory". We then analyze the dilemmas faced by publishers participating in the AI audiobook industry in six dimensions: technology, policy, market, manpower, management, and capital, and finally propose suggestions and prospects for publishers to develop the AI audiobook business.
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 《中国好声音》是浙江卫视推出的一档帮助草根实现音乐梦想的综艺节目,这个类型的综艺节目无疑将大众传媒的娱乐功能展现的淋漓尽致,凭借草根海选的亲和力、给予观众投票权的方式给大众展现出大众媒体轻松娱乐的一面。与此同时也可能冲击着大众传媒获取与传递信息、文化的传承、舆论监督等功能,大众媒体应在发展娱乐功能时需同时注重良性的舆论引导工作。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 文章在“产业融合理论”的基础上研究基于 AI 语音技术(TTS、ASR)的有声读物出版,梳理 AI 语音读物的“内容”“平台”“技术”三种产业模式,分析出版社参与 AI 语音读物产业面临的问题,最后提出对于出版社开展 AI 语音读物业务的建议与展望。
Peer Review Status:Awaiting Review
Subjects: Digital Publishing >> Digital Newspaper submitted time 2023-03-24
Abstract: 2021 年 3 月,美国纽约证券交易所第一支元宇宙概念股上市;同年5月,国外社交软件巨头 Facebook 宣布更名 Meta,转型成为元宇宙公司。随着国内外越来越多的科技公司开始转向投资元宇宙的架构开发,2021 年被认为是元宇宙元年。元宇宙概念爆火后,各大领域争先恐后套用元宇宙概念,创新自身发展途径,借此概念以吸引更多人关注。元宇宙概念在引入高校研究生新传专业领域后,既为研究生新传专业教育创新注入了新鲜活力,同时也为其带来了潜在的风险与挑战。为此,在积极关注元宇宙对高校研究生新传专业教育技术赋能的同时,也必须采取有效措施应对其风险和挑战。
Peer Review Status:Awaiting Review