From text to video: an analysis of the communication effect of text short video news in mainstream media

摘要: In recent years, the video characteristics of mainstream media news communication methods have become prominent. Among them, graphic short video news composed of images, words and audio has become the main force of short video news communication. This study preliminarily discusses the impact of graphic short video on information entropy reduction and communication effect by using the methods of questionnaire and in-depth interview. The study found that the font size, color , news background and music score of text in video news will affect the communication effect of news.