Research on the Path of Health Care Product Packaging Design for the Elderly Based on Longevity Culture

摘要: Nowadays, China's elderly population base is expanding and the elderly people's health care product industry is booming, thus increasing the requirements for health care product packaging design. Relying on the application of longevity culture elements, we provide a boost to the design of health care products packaging for the elderly. Through field visits and questionnaires, we understand the needs of the elderly for health care products, analyse the shortcomings of the current health care product packaging design for the elderly, and draw up principles and measures for the application of longevity culture elements in the packaging of health care products for the elderly from the perspectives of text layout, colour and general awareness. Through the use of longevity culture elements, it will not only open up new areas for the inheritance and development of traditional longevity culture, but also meet consumers' consumption expectations.