Subjects: Library Science,Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》
Abstract: [Purpose/significance] This paper investigates the cognition of Chinese and foreign researchers on social networking, and makes a comparative study on the purpose, motivation and needs of academic workers using social networks. [Method/process] Based on questionnaires, users’ awareness of social networks, use motivation, and access information, and so on from 707 Chinese respondents are collected. The results are compared with the investigation from Nature. [Result/conclusion] The result shows that Chinese scholars are not very aware of the use of the SNS, and tend to use Google Scholar. In foreign main SNS platforms, Chinese scholars have a certain degree of awareness of ResearchGate. In addition, Chinese scholars mainly use SNS to acquire academic information and less for more important functions, such as research cooperation and communication.
Subjects: Library Science,Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract: [Purpose/significance] This paper evaluates the effect of reading promotion by university libraries using Wechat Public Number Platform under the new style environment, to reflect the influence of university libraries' Wechat marketing and communication comprehensively.[Method/process] Using WCI statistical analysis method in network metrology, 36 representative double first-class A universities in China were selected as research objects, and a new media operation performance evaluation model of university libraries was constructed. The current situation and existing problems were analyzed according to the ranking results of comprehensive influence.[Result/conclusion] Based on the analysis results, some countermeasures and suggestions are put forward, such as strengthening publicity and promotion, creating excellent content and providing personalized service, strengthening interaction function and multi-element integration,which can provide reference for the comprehensive improvement of the operation ability of new media in university libraries.