Subjects: Management Science >> Enterprise Management submitted time 2023-04-23
Abstract： Culturally Mixed Products (CMPs) refer to products embodying components from two or more cultures. These products can be categorized into two distinct types: intrusive and integrated, based on the degree of harmonious coordination and minimal cultural intrusion. The present research centers on integrated CMPs, which are more prevalent than intrusive CMPs in everyday life. Considerable research has examined what factors influence consumer responses to integrated CMPs. This research expands the existing body of literature by introducing social identity conflict as a contextual factor that may enhance consumer preference for such products. We posit that social identity conflict elicits a self-verification motive that integrated CMPs can satisfy due to their perceived congruence with the self. We further conjecture that the positive influence of social identity conflict on preference for integrated CMPs will be attenuated when consumers acquire products for functional rather than symbolic purposes, and when they purchase products for others rather than themselves. We implemented six studies to evaluate our hypotheses. Study 1a assessed participants' chronic experiences of social identity conflict and their preferences for an integrated CMP or a regular product. Study 1b manipulated participants' social identity conflict and asked them to choose between an integrated CMP and a regular product. Study 2a’ procedure was similar to that of study 1b, with three exceptions. First, we added an identity-synergy condition. Second, we employed the same stimuli as in study 1b, but asked participants to rate their preferences rather than make a choice between the two products. Third, we measured emotions, cognitive flexibility, novelty-seeking, self-concept clarity, and perceived product value in self-verification to investigate the underlying mechanism. Study 2b sought to further substantiate the underlying process with a 2 (social identity conflict: activated vs. not) × 2 (alternative means to self-verification: provided vs. not) between-subjects design. For participants provided an alternative means to self-verification, we asked they to recall and write down a person who could accept their conflicting social identities. Studies 3 and 4 employed a 2 × 2 between-subjects design to examine the moderating roles of purchase goal and purchase recipient, respectively. In line with our predictions, studies 1a and 1b demonstrated that social identity conflict heightened consumer preference for integrated CMPs. Study 2a corroborated self-verification as the underlying mechanism. Study 2b offered additional evidence by indicating that the focal effect would be diminished when consumers possessed alternative means of self-verification. Study 3 revealed that social identity conflict increased the preference for integrated CMPs only when consumers procured products for self-expression, with this moderating effect mediated by the perceived value of products in self-verification. Study 4 established that the focal effect only existed when consumers purchased products for themselves rather than for others. This research contributes to the CMP literature by recognizing a novel precursor of consumer preference for integrated CMPs and elucidating the role of self-verification in this relationship. More broadly, this research enhances the understanding of how social identity conflicts shape consumer behavior. From a practical standpoint, our findings provide valuable insights into marketing strategies for integrated CMPs.
Subjects: Psychology >> Cognitive Psychology submitted time 2021-09-24
Abstract：在日常生活和购物环境中，混乱无序无处不在。然而，关于环境无序性对消费者产品选择行为的影响研究却十分有限，本文试图填补这一不足。具体而言，本文创新性地提出环境无序性与多样化寻求行为之间存在着因果关系，且自我效能威胁和未来偏好不确定感在其中发挥链式中介作用。通过1个预实验和4个实验，本文发现无论在真实环境、线下购物环境、工作环境，还是线上产品陈列情境下，环境无序性均可提升多样化寻求行为；无序的环境会对消费者的自我效能产生威胁，进而增强其对未来产品偏好的不确定性感知，最终促使其通过增加多样化寻求行为来应对未来可能变化的产品偏好。
Peer Review Status:
Awaiting Review
Subjects: Psychology >> Cognitive Psychology submitted time 2021-08-16
Abstract： "
Peer Review Status:Awaiting Review
Subjects: Psychology >> Management Psychology Subjects: Psychology >> Personality Psychology submitted time 2019-09-29
Abstract： Extant literature has long documented the important role of employee voice behavior with such literature pointing to leadership as a vital antecedent to employee voice behavior. However, one relatively unexplored area in this stream or research is the understanding of, how leader’s voice endorsement affects employees’ voice behavior. Prior studies have investigated the relationship between leader’s behavior and employee voice through a motivational theoretical perspective or a cognitive theoretical perspective. First, the voice literature has drawn on social exchange theory, conservation of resources theory and expectancy theory to explain how employee voice can be triggered through leader behavior that enhances employee motivation to voice. Second, the literature has also drawn on implicit voice theory, information processing theory, and social cognition theory to understand how the leader influences employee voice through a cognitive lens. However, this results in a fragmented literature with the need for an overarching theory that links these perspectives. Therefore, we provide an integrated framework through the self-organizing goal system theory of human psychology. In doing so, we develop a goal self-organization framework of employee voice behavior which integrates the cognitive and motivational approaches to voice. Based on this framework, how employees self-organize their goal system can function as the core mechanism that influences employee’s voice. Further, we explain how leader’s voice endorsement can promote employee voice using this framework. Empirically, we tested the hypotheses that both employee’s work meaningfulness and voice efficacy mediate the positive relationship between leader’s voice endorsement and employee’s promotive voice and prohibitive voice. A two-wave survey was conducted in an internet-based financial company operating in Tianjin and Zhejiang. We used existing, validated measures with Chinese questionnaires as well as the standard translation and back-translation procedures to assure item wording validity. Separated surveys were distributed to the focal employees and their immediate supervisors at two different time points. At time 1, supervisors reported their voice endorsement behaviors towards particular subordinate. Two weeks later, focal employees reported their work meaningfulness, voice efficacy, and voice behavior. A sample of 73 supervisors and 236 subordinates’ valid responses was collected. We assessed the discriminant validity with confirmatory factor analysis and tested our hypotheses using Mplus and bootstrap analysis. Results of the confirmatory factor analysis showed good discriminant validity for the key variables, as well as a good fit between the hypothesized model and the data. In support of our hypotheses, the results revealed a significant positive relationship between leader’s voice endorsement and employee voice behavior (including promotive voice and prohibitive voice). Additionally, for both types of employee voice behavior, the aforementioned relationship was mediated by employee’s work meaningfulness and voice efficacy, indicating that there are dual psychological mechanisms: specifically, both motivational and cognitive, processes. Our results indicated that employee’s work meaningfulness and voice efficacy fully mediated the relationship between leader’s voice endorsement and both types of employee voice behavior. To sum up, this study contributes to theory by providing a goal self-organization framework to integrate the fragmented literature on voice from both a motivational and cognitive perspective. Drawing on the theory of human psychology, we integrate the cognitive and motivational perspective by introducing psychological goal system. Furthermore, our study extends the voice literature by showing how leader’s voice endorsement promotes employee voice. Based on this goal self-organization framework, we show that leader’s voice endorsement promotes the attainment of employee’s psychological goals, which in turn triggers and regulates the dual psychological mechanism, and drives individuals towards the fulfillment of their psychological goals. This framework extends our understanding of the leader endorsement-employee voice relationship and contributes to theoretical integration of the voice literature as well as surfaces implications for practice. The implications, limitations and future directions of the study are discussed. "
Hits
YES
Hits
Downloads
Comment