Subjects: Digital Publishing >> Internet Journals submitted time 2024-01-26
Abstract： Purposes The short videos of scientific and technical journal papers on China's commonly used video media platforms are evaluated to provide reference for improving the quality of academic short videos and promoting scientific and technical journal papers for short video dissemination. Methods On the basis of using the questionnaire survey method to understand the audience's viewing habits and preferences for short videos of sci-tech journal articles, combined with the dissemination requirements of sci-tech journal articles and the characteristics of short videos, constructed the short video evaluation indexs model of scientific and technological journal articles, and used the analytic hierarchy process to assign weights and a video evaluation model for sci-tech journal articles is constructed to comprehensively evaluate short videos of sci-tech journal papers. Findings The short video evaluation system for sci-tech periodical papers includes four levels: content production, overall effect, video elements, and communication channels, corresponding to 17 evaluation indexes, which label, color, title, ending and so on, video title, soundtrack, color, cover, commentary, and other indicators are the main factors affecting the viewing of video of scientific journal papers. The scores of the four video production comprehensive modes from high to low are as follows: article narration(3.96), animation(3.42), experiment sharing(3.16), and author self-narration(3.00). Conclusions The article narration mode is currently the mode with the highest average score in the comprehensive evaluation of short videos of sci-tech journal papers,which relatively simple to produce and has complete video elements. This mode worthy of being adopted by journals in the process of dissemination practice. Although animation short videos are difficult to produce and are selective for the content of the paper, they have a good viewing impression and dissemination effect, and are worth trying for sci-tech journals with suitable content. It is proposed to learn from the short video cases of excellent knowledge, clarify the content advantages, improve the communication matrix and improve the awareness of new media communication of relevant personnel to promote the video dissemination of sci-tech journal papers.
Subjects: Library Science，Information Science >> Philology submitted time 2021-08-23
Abstract： " In recent 20 years, China's scientific and technological evaluation has been kidnapped by “SCI”, resulting in the adverse consequences of academic orientation, scientific and technological achievements and talent evaluation deviating from the main battlefield of the country. National ministries proposed to break the "SCI supremacy" and " the five only" in real time. By combing the research progress of Altmetrics and the social impact of scientific and technological achievements and scientific and technological papers domestic and at abroad, combined with the analysis of the social environment and ways of social impact of scientific and technological papers in China, this paper puts forward economic contribution, policy reference, social value, social evaluation, social communication, civic quality, cultural exchange, cultural contribution and other eight dimensions to analyze the composition of social impact of scientific and technological papers, mine and obtain relevant indicators, and quantify the qualitative social impact indicators by using literature analysis method, investigation method, big data mining method and quantitative research method; Through statistical analysis, find the correlation and mode between the data, combined with the communication behavior of scientific and technological papers, the "influence path" and influence level to the audience, determine the weight of each index by using analytic hierarchy process and entropy weight method, build the social influence evaluation model of scientific and technological papers, evaluate the social influence of scientific and technological papers, and build the social impact assessment system of scientific and technological papers. Only by combining the academic influence and social impact of scientific and technological papers can we comprehensively evaluate the contribution of scientific and technological papers, establish a scientific evaluation system, and effectively guide Chinese researchers to "write papers on the land of the motherland".
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