Subjects: Psychology >> Cognitive Psychology submitted time 2023-10-19
Abstract： The part-list cuing effect refers to the phenomenon that when providing a subset of previously learned items as retrieval cues, people’s recall performance for the remaining items is often worse compared to when retrieval cues are absent. Memory research also showed that items with high value are generally better remembered than items with low value. However, it is unclear how the values of items affect the part-list cuing effect and its persistence. Through two experiments, this study investigated the influence of item value on the part-list cuing effect.
Experiment 1 employed a part-list cuing paradigm in a value-directed memory task. During the learning phase, participants were asked to study category exemplars which were assigned different values (1 or 10 points). Participants were then asked to make an old/new judgement after the presentation of part-list cues. Experiment 2 further manipulated the encoding condition (i.e., 1-study encoding vs. 2-study-test encoding) and the test schedule (i.e., immediate test vs. final test). In the 1-study condition, participants received only one study cycle, but went through two study–test cycles in the 2-study-test condition. The immediate test phase is the same as Experiment 1; the final test involved a final recognition test after a 5min distractor task.
Results from the two experiments collectively showed both the assigned values of cued and test items affected the item recognition performance: cue items with high value resulted in poorer target item recognition performance than those with low value; however, the recognition accuracy was higher for target items with high- than low-value, and the high-value target items were more sensitive to the presentation of part-list cuing. The emergence and persistence of part-list cuing was also modulated by item values. Under the 1-study condition, the high-value cues led to worse target item recognition regardless of the values of the target items, and this detrimental effect was observed in both immediate and final tests. In contrast, the low-value cues only caused poorer recognition of high-value targets in the immediate test. Under the 2-study-test condition, only high-value cues caused recognition impairment of the low-value targets in both immediate and delayed tests. The above results partially validate the two-mechanism account of part-list cuing, and also are a key supplement to this hypothesis: the role of part-list cuing on memory retrieval is not necessarily manifested as a lasting impairment in the low associative coding condition, or a transient impairment in the high associative coding condition, and the item value also influences the strength and persistence of the role of part-list cuing, and it is also necessary to take into account the role of item value when defining the role of part-list cuing on memory retrieval from the perspective of item associative encoding.
Subjects: Psychology >> Social Psychology Subjects: Psychology >> Applied Psychology submitted time 2021-04-02
Abstract： "
Subjects: Psychology >> Applied Psychology submitted time 2020-04-06
Abstract： Brand name is significant brand equity. It plays a vital role in delivering brand value, building brand image and highlighting brand characteristics. Previous research found that the semantic and phonetic features of a brand name would influence consumers’ perception and preference. From the perspective of baby schema, we examine the effect of repeated two-syllable brand name on consumers’ brand perception(physical perception and psychological perception) and consumers’ attitude, and also verify the mechanism and boundary of the effect. More specific expositions are as follows: (1) examining the effect and mechanism of repeated two-syllable brand name on consumers’ physical perception, psychological perception and attitude;(2) verifying the moderating effect of the internal phonetic feature and the external cuing feature between the repeated two-syllable brand name and consumers’ perception;(3) verifying the moderating effect of product type and consumers’ feature between the repeated two-syllable brand name and consumers’ attitude.
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