Subjects: Psychology >> Management Psychology Subjects: Management Science >> Enterprise Management submitted time 2024-02-02
Abstract： Brand names serve as crucial touchpoints for establishing brand-consumer relationships and are integral components of brand assets. Linguistic studies on branding have established that the phonetic features of brand names can influence consumers’ cognition, emotions, and behavior. However, research on the impact and mechanisms of phonetic features on consumers’ ethical responses is limited. Based on the mind perception theory, this study explores the asymmetric paths through which the use of repeated two-syllable brand names influences consumers’ moral reactions in two different situations. Based on seven experiments, we determined that in the context of brands as moral agents, compared to non-repeated two-syllable brand names, repeated ones can alleviate consumers’ negative moral reactions (anger, disgust, blame, punishment intention) toward the brand by reducing the think dimension of brand mind perception (rather than the feel dimension). However, in the context of brands as moral patients, repeated two-syllable brand names enhance consumers’ positive moral reactions (sympathy, compassion, regret, and purchase intention) toward the brand by increasing the feel dimension of brand mind perception (rather than the think dimension).
Experiment 1a was designed to derive experimental evidence on the relationship between repeated two-syllable brand name and consumers’ negative moral reactions in the context of moral agent. Experiment 1a (N=200) was a single factor (repeated two-syllable: yes vs. no) between-subjects design in which participants were randomly assigned to different groups to read a news report regarding an incident of vulgar advertising with repeated or non-repeated two-syllable brand names. Participants then reported their level of anger, disgust, and blame toward the brand. Experiment 1b (N=200), which had a similar between-subjects design as Experiment 1a, verified the relationship between repeated two-syllable brand name and consumers’ positive moral reactions in the context of moral patient. The participants were randomly assigned to two groups to read a news report regarding an incident of corporate data breach. They then reported their level of sympathy, compassion, and pity for the brand. Experiment 2a (N=196) was designed to confirm the mediating role of the think dimension of the brand in the relationship between repeated two-syllable brand name and consumers’ negative moral reactions in the context of moral agent. The experimental design was the same as that of Experiment 1a. Participants were randomly assigned to two groups to read a news report regarding an incident of drug companies raising drug prices despite patients. Participants then reported their level of anger, blame, feel dimension, think dimension, brand warmth, and brand competence toward the brand. Experiment 2b (N=196) verified the mediating role in the relationship between repeated two-syllable brand name and consumers’ positive moral reactions in the context of moral patient. The experimental design and procedure were identical to that in Experiment 1b. After reading a news report regarding the incident of corporate data breach, participants reported their level of sympathy, support, feel dimension, think dimension, brand warmth, and brand competence toward the brand. Experiment 3a sought to confirm the influence of repeated two-syllable brand name on downstream behavioral intention in the context of moral agent. Experiment 3a (N=296) was a single factor (repeated two-syllable: yes vs. no vs. “little”) between-subjects design; participants were randomly assigned to three groups to read the same news report as in Experiment 2a. They then reported their level of anger, disgust, blame, feel dimension, think dimension, and punishment intention toward the brand. Experiment 3b (N=292) verified the influence of repeated two-syllable brand name on downstream behavioral intention in the context of moral patient and was a similar between-subjects design to Experiment 3a. The participants were randomly assigned to three groups and asked to read a news report on an incident of one company being coerced by another. They then reported their level of sympathy, compassion, regret, feeling, thinking, and purchase intention for the brand. Experiment 4 (N=363) used a 2 (repeated two-syllable: yes vs. no) ´ 2 (moral agent vs. moral patient) between-subjects design to more rigorously demonstrate the effect of repeated two-syllable names in the same moral situation. Participants were randomly assigned to four groups and asked to read a news report on an incident of commercial bullying. In the moral agent group, the brand was a game production company that bullies other firms, and in the moral patient group, the brand was a game operation company that is bullied by other firms. The participants reported their level of unethical judgment on the incident and the level of feel and think dimensions toward the brand.
A one-way analysis of variance (ANOVA) in Experiments 1a and 1b suggested that repeated two-syllable brand name could decrease consumers’ negative moral reactions toward the brand when it was a moral agent, whereas such brand name could increase consumers’ positive moral reactions when the brand was a moral patient. The ANOVA results of Experiment 2a and an examination of parallel mediation revealed that the think dimension of brand mind perception mediated the influence of repeated two-syllable brand name on consumers’ negative moral reactions. Based on the ANOVA and parallel medication analysis, the results of Experiment 2b revealed that feel dimension of brand mind perception mediated the influence of repeated two-syllable brand name on consumers’ positive moral reactions. At the same time, Experiment 2a ruled out alternative explanations for the stereotype content model. On the other hand, Experiment 2b established that after controlling for the indirect effect of the stereotype content model, a significant mediating effect of the mind perception theory remained. Meanwhile, the results of the serial mediation mechanism analysis in Experiments 3a and 3b revealed that in the moral agent context, repeated two-syllable brand names ultimately influence consumers’ intentions to punish by influencing the think dimension and negative moral reactions. However, in the moral patient context, repeated two-syllable brand names ultimately influence consumers’ purchase intention by influencing the feel dimension and positive moral reactions. In addition, the ANOVA and multi-category mediation mechanism analyses of Experiments 3a and 3b documented that repeated two-syllable brand name and “little” could produce similar effects in the moral agent and moral patient context. Finally, the results of the two-way ANOVA for Experiment 4 indicated significant interactions between repeated two-syllable names and moral roles in the immoral judgment of the incident and the feel and think dimensions of the brand. In the moral agent condition, participants in the repeated two-syllable group made fewer unethical judgments about the incident and perceived a lower level of the think dimension of the brand than participants in the non-repeated two-syllable group, but no significant difference was observed in the perceived level of feel dimension. In the moral patient condition, participants in the repeated two-syllable group made more unethical judgments about the incident and perceived a higher level of the feel dimension of the brand than those in the non-repeated two-syllable group, but no significant difference was observed in the perceived level of the think dimension.
This study provides an innovative theoretical exploration of the causal relationship between sound symbolism and consumers’ reactions to business ethical crisis. Meanwhile, we reveal the mechanism by which the two dimensions (think and feel) of brand mind perception exist as asymmetric mediators. In addition, we employ the theory of mind perception to discover how people anthropomorphize non-human things, which deepens the exploration of the mechanisms of anthropomorphism-generating processes in the brand anthropomorphism literature. In a practical sense, our research not only provides reference for the design of brand names and nicknames but also directly assists in crafting public relations content for handling ethical crises and creating content for public service announcements.
Subjects: Psychology >> Management Psychology submitted time 2023-12-22
Abstract： Negative family events and experiences have been major social problems in recent years due to the intersection and influence of technical, economic, and epidemic shocks. Negative family events influence leaders’ family domain and also have a cross-domain effect on leadership behaviors at work. However, there are two contradictory views on the relationship between negative family events and effective leadership behaviors. Some scholars claim a negative effect because of the depletion of leaders’ self-control resources, called the “trapped-by-family effect.” Others propose a positive effect owing to cross-domain compensation, called the “compensation effect.”
The inconsistency in existing literature prompts us to reconcile it using the theory of cross-domain leader identity. We argue that the influence of daily negative family events on leader identity and effective leadership behaviors depends on the leaders’ extraversion levels. Specifically, when leaders have higher levels of extraversion, the compensation effect will come into play; that is, daily negative family events will be positively associated with daily effective leadership behaviors by promoting daily leader identity. In contrast, when leaders have lower levels of extraversion, the trapped-by-family effect will play a role; that is, daily negative family events will be negatively associated with daily effective leadership behaviors by reducing daily leader identity.
To capture within-person variance and test our model, we conducted two experience sampling studies of middle managers across 10 consecutive workdays. In Study 1, participants were middle managers from three merchant banks in three cities. Before initiating the daily survey, participants were asked to complete a basic survey containing demographic questions and an extraversion personality inventory. After matching procedures, 461 observations from 67 managers were included in our final sample. Data analysis supported our hypotheses for both initial structure and transformational leadership that are typical effective leadership behaviors in the literature. In Study 2, we collected data from participants from different regions and industries, and the final sample included 307 observations from 42 managers. The data analysis results showed that negative family events did have both a trapped-by-family effect on leader identity and effective leadership behavior through ego-depletion and a compensation effect on leader identity and effective leadership behavior through compensation.
The theoretical contributions of this paper are fourfold. First, we integrate the inconsistent ideas of the relationship between negative family events and effective leadership behavior using the theory of cross-domain leader identity. We find that the levels of leaders’ extraversion play a vital role in deciding whether negative family events will have a trapped-by-family effect or a compensation effect on effective leadership behavior via leader identity. Second, unlike existing empirical studies, our findings suggest that negative family events will not always lead to negative leadership behaviors. At the within-person level, leaders with high levels of extraversion will exhibit more effective leadership behaviors at work after experiencing negative family events. Third, we extend the current research to further explore the effect of personality on leadership behaviors. Prior studies have suggested that extraversion assists leaders in handling the challenges of work, while we find that extraversion will also promote leaders to actively respond to negative family events by engaging in effective leadership behaviors. Fourth, we also contribute to leader identity studies by shifting its antecedents from work domain to family domain and by exploring the interactive effect of personal and situational factors on leader identity. The present study also provides practical guidance for organizations and leaders to cope with the challenge of negative family events and promote its potential positive effects.
Subjects: Psychology >> Management Psychology submitted time 2023-04-22
Abstract： By proactively changing and crafting their jobs, employees can effectively compensate for the lack of motivation due to a top-down approach adopted by firms. Therefore, our research focuses on job crafting by exploring how to enhance organizational performance via job crafting behaviors enacted by individuals and work teams. First, drawing on the action theory, we flesh out the nature of job crafting behavior and propose a dynamic process model. Accordingly, we elaborate on the dynamic process via which job crafting occurs such that it has interactive implications at the individual and team levels at the same time. Next, we explore how individual job crafting shapes individual job performance via two distinct mediating mechanisms. Last, drawing on a team process view, we delineate how team job crafting contributes to team performance. By generating a dynamic process perspective of job crafting, we provide theoretical guidance and practical implications for organizations to diffuse and consolidate job crafting into a generalizable work model.
Subjects: Psychology >> Social Psychology submitted time 2022-07-22
Abstract： As regards interpersonal relationship, it is inconclusive to determine whether an individual with high power or low power could better understand the feelings or thoughts of others. For a long time, research suggests that people with high (vs. low) power status exhibit lower interpersonal sensitivity. However, this viewpoint has been challenged by more recent findings that under some circumstances, an individual with high power tends to have stronger interpersonal sensitivity than those with low power. Although these two conflicting views are backed up by their empirical findings, there is still a dearth of theoretical analysis in this context. An integrative cognitive framework which also involves emotions and motivations, is used to unveil the mechanism of how power exerts an influence on interpersonal relationship. It is hoped that the findings will not only help explain the contradictory views but also lead to future research examining individual and social factors involved in this issue.
Peer Review Status:
Awaiting Review
Subjects: Management Science >> Development and Management of Human Resources submitted time 2022-02-15
Abstract：
"
"
Peer Review Status:Awaiting Review
Hits
YES
Hits
Downloads
Comment