The Emotional Experience Design of Zhuang Brocade Cultural and Creative Products Based on the Technology Affordability

分类： 工程与技术科学 >> 工程与技术科学其他学科 提交时间： 2023-01-03 合作期刊: 《2022年第三届艺术设计、传播与工程科学研讨会》

Donglin Cheng Yuanyuan Tan

摘要： Based on Norman's emotional design theory, explore dynamic design theory in traditional cultural and creative product design from the perspective of technology affordability. Study the user's moving innovation design strategy for innovative products in modern contexts. Based on the three-level theory of emotion, summarise the existing design cases of cultural and creative products, analyse the supporting role of contemporary technology for inspirational design from the perspective of affordability and guide the creation of Zhuang Brocade handicraft innovative cultural products with affordance-assisted emotional design theory. The elements are translated in modern times to construct an emotional experience design framework in a contemporary context, supplemented by the perspective of affordability, and use the framework to design a set of Zhuang Brocade cultural and creative products for Zhuang Brocade craft experience. The design framework can effectively analyze the user emotional design elements in traditional handicraft artistic and innovative products and explain the support of current technological affordances for inspirational design.

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