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  • Vaccinated or not? Survey on attitude towards ‘approach-avoidance conflict’ under uncertainty

    Subjects: Psychology >> Applied Psychology submitted time 2021-09-24

    Abstract: [Objective] Measuring people’s attitude towards COVID-19 vaccination is relatively distinctive from an attitude over a general conflict. [Methods] An online survey of 3123 respondents from China’s 30 provinces and municipalities (except Tibet Autonomous Region) was conducted from January 22 to 27, 2021 to measure their willingness to be vaccinated. [Results] Over half of the respondents chose the options ‘not to be vaccinated now’ and ‘wait and see before making a vaccination decision’, thereby indicating that people’s willingness to be vaccinated is not as optimistic as anticipated in the early stage of vaccination in China. [Conclusions] Researchers should carefully choose survey methods to investigate people's real willingness to vaccination. It is suggested that relevant departments should fully anticipate and prepare for people's "vaccination hesitation" " "

  • Worth-based Choice: Giving an offered smaller pear an even greater fictional value

    Subjects: Psychology >> Applied Psychology Subjects: Psychology >> Cognitive Psychology submitted time 2019-03-25

    Abstract: Choices between options represented in a multidimensional space, in which each dimension signifies a distinct attribute describing the objects, are presumably guided by the principle of value maximization (Luce, 1959). However, the current study assumes that in real-world setting, those who are able to imagine things that do not actually exist could modify the multidimensional space by self-generating an unoffered but fictional dimension. We define the utility (Uv) assigned by the decision makers to the options on the offered/given dimension as value (v[x]) and the utility (Uw) on the self-generated/ fictional dimension as worth (w[xc]). Our series of experiments demonstrated that an option with a greater value established strictly on that given set of dimensions might not necessarily be chosen (which contradicted the principle of value maximization). Such choosing option with less value (i.e., giving away the bigger pear) behavior can be described and explained by the “worth-based choice” approach as people behave to select the option with the highest worth rather than that with the highest value. We are optimistic that the resulting findings will facilitate our understanding of the beauty of such “one step further” choice and assist us in understanding the following: the ability to further generate a fictional dimension, to assign a delayed utility (worth) to the options on the fictional dimension, and to make a worth-based choice, could eventually be taken as the operational definition to measure the degree of “fiction-generating ability” as proposed by Harari (2014). "