Research on Growing Path of Sports Event IP in China: Cases Study of Wanda Sports

分类： 心理学 >> 心理学其他学科 提交时间： 2023-01-02 合作期刊: 《Sports & Social Psychology》

Jianming Zhu Bingbin Xie

摘要： To comply with the requirements of building a strong sports power in the new era and promote the development of China's sports industry, it is necessary to shape the IP of China's independent sports events. Combining the development background and current situation of China's sports industry and comparing other domestic industries with foreign sports industry, the research will take Wanda Sports China Cup and Sina Sports 3V3 Golden League as cases, and study the IP operation mode of China's sports events. Under the development of sports industry in the new era with improving quality and efficiency as the main line, improving competition level is the fundamental foundation for building the IP of matches, specialized operation management is the key to motivating the commercial value and vitality of the IP and improving relevant legal rights and interests is the guarantee to maintain the vitality of IP of sports event.

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