Online Art Communication Model in the Context of COVID-19: The National Theater Company of Korea as an Example

分类： 工程与技术科学 >> 工程与技术科学其他学科 提交时间： 2023-01-03 合作期刊: 《2022年第三届艺术设计、传播与工程科学研讨会》

Wei Qin Yingying Guan

摘要： The COVID-19 pandemic has brought the traditional offline model of many arts industries to a standstill, and many are beginning to survive through streaming platforms. Public theaters in many countries are producing copyrighted theatrical content into digital content and distributing artistic content with streaming. There are many creative models, such as the case of this paper, the Online NTCK, which has established a sustainable business model for online arts by operating an OTT platform with exclusive rights. Through the analysis of the case of Online NTCK, this paper discusses the impact of digital technology on online art communication, the change of the business model of physical theaters and the innovative opportunities and possibilities that OTT technology will bring to the art industry.

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