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  • Research on Decision Support Service Model and Strategy of University Library

    Subjects: Library Science,Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》

    Abstract: [Purpose/significance] In view of the fact that the decision support service of university library has just started and lacks the theoretical guidance of systematic service promotion, this paper constructs the decision support service model of university library, and provides the development strategy reference for the decision support service of university library. [Method/process] Based on the grounded theory, this paper makes an in-depth interviews with 40 samples and analyzes the resource base and user requirements of university library's decision support service from the resource-based theory and decision-making process theory perspective, and it also analyzes the typical relationship structures among elements. [Result/conclusion] It constructs the decision support service model of university library which includes 21 categories and 9 core categories from the aspect of resource-service-demand. It also puts forward some service strategies, such as paying attention to heterogeneous resources construction, providing multi-level decision support services, and taking basic resources demand as the breakthrough point.

  • Research on User Persona of Knowledge Online Live's Paid-Up Members

    Subjects: Library Science,Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》

    Abstract: [Purpose/significance] This paper aims at giving effective enlightenment and method for the platform to locate the characteristics of the users, carry out targeted operations and discover the potential value users. [Method/process] This paper takes the knowledge live platform as the research object, firstly designing the concept model of the group portrait, then putting forward the method of the paid-up user persona of the knowledge live platform based on the density peak clustering, and finally taking the data of paid-up users in Zhihu live platform as an sample, and using the density peak clustering algorithm in Matlab to divide the sample data into groups. [Result/conclusion] The experimental results show that there are five typical user groups in Zhihu live platform. By comparing and analyzing the cluster center points, we identify the typical characteristics of each group, and propose the precise operation strategy.

  • Research on the Configuration of Influencing Factors Affecting User Knowledge Willingness Payment in Online Q & A Community from the Perspective of Reason and Status Quo Bias

    Subjects: Library Science,Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》

    Abstract: [Purpose/significance] The knowledge payment behavior of users is a complex decision-making process that is affected by the synergy of multiple factors. It is of great significance to explore the combined effect of factors affecting the willingness of users to pay for knowledge in the context of free knowledge acquisition. This study can help to understand the knowledge payment behavior of users and promote the sustainable development of the paid Q & A community. [Method/process] This paper constructed latent variables that affect users' willingness to pay for knowledge based on the current state deviation theory and rational choice theory. The fsQCA method was used to analyze the asymmetric multiple concurrent causality between the variables, and to explore the configuration of the willingness to pay for knowledge. [Result/conclusion] The study has found that, in the presence of free information acquisition channels, the willingness of users in the paid question-and-answer community to pay for knowledge is the result of multi-factor interactions at the level of rationality and bias. Perceived revenue is the most critical factor for a high degree of willingness to pay for knowledge. The idea of personal free is an important influencing factor of low-level knowledge willingness to pay. From the perspective of the combination of conditions, there are four configurations that affect the willingness to pay for knowledge. Based on the analysis of the results of the configuration, this paper proposes specific strategies to promote the payment of knowledge by users.

  • Study on User Interaction Characteristics in Virtual Academic Community from the Perspective of Conversation Analysis

    Subjects: Library Science,Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》

    Abstract: [Purpose/significance] This study aims to explore the characteristics of community user interaction, and propose useful references for community knowledge service construction and platform management.[Method/process] Based on the theory of conversation analysis, using content analysis,LDA theme model and social network analysis methods, this paper analyzed the information interaction type, interaction theme and topology structure of information interaction network, and revealed the user interaction characteristics of virtual academic community from two dimensions of conversation interactive content and conversation interaction relationship.[Result/conclusion] The demand and supply of user interaction content in virtual academic community is unbalanced, and the topic structure of user interaction is decentralized; factual information, opinions and suggestions are the main types of interaction information in virtual academic community; the user interaction network in virtual academic community has the characteristics of small world effect, but the network structure is relatively decentralized, and lacks high influential users; this paper proposes strategies including ensuring effective information supply, innovation of community academic knowledge service and improvement of community interaction function design to promote virtual academic community user interaction.

  • A Meta-analysis Research on Influencing Factors and Moderating Variables of Online Users' Willingness to Pay for Knowledge

    Subjects: Library Science,Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》

    Abstract: [Purpose/significance] Exploring the influencing factors of online users' willingness to pay for knowledge is of great significance to the construction and sustainable development of the knowledge payment platform. However, there are inconsistencies between the empirical results of the existing literature.[Method/process] This paper used meta-analysis method and fixed effects model to conduct a comprehensive analysis of 40 empirical research documents and 14,452 independent samples related to the willingness to pay for online users' knowledge at home and abroad. First, based on the content-context-consciousness framework, the key factors affecting the willingness to pay for knowledge were summarized and identified. Second, the effect of moderating variables was tested by heterogeneity test and subgroup analysis.[Result/conclusion] The results show that the factors that significantly affect online users' willingness to pay for knowledge can be divided into three categories:content, context, and consciousness, including 25 independent variables. Among them, the perceived cost significantly negatively affects users' willingness to pay for knowledge, and the other variables have significant positive effects. Factors that are highly relevant to the willingness to pay for knowledge include demand, experience, perceived professionalism, reliability, perceived knowledge quality, perceived interest, perceived benefits, and payment attitude. At the same time, the study identified the moderating effects of the characteristics of the subjects, and found that whether users have knowledge payment experience is part of the source of the heterogeneity of different studies.