Subjects: Library Science，Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] Knowledge payment products have many types and inconsistent quality, which may undermine users' payment intention. This may lead to the failure of knowledge payment models. This research examined the effect of social interaction on knowledge payment user intention, and identified the effect of trust and identification on users' payment intention. [Method/process] A total of 377 valid questionnaires were obtained and data analysis was conducted using SPSS and LISREL. [Result/conclusion] The results show that informational interaction and emotional interaction significantly affect trust. Informational interaction and trust have significant impacts on identification. Trust and identification determine payment intention. Thus, the platforms should attach importance to social interaction between users, and foster users' trust and identification in order to motivate their payment intention.
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