Subjects: Digital Publishing >> Internet Journals submitted time 2024-01-31
Abstract： Purposes To explore the influencing factors and driving mechanisms of communication effect of WeChat official accounts of scientific popularization journals, which is expected to provide suggestions for improving operational strategies and enhancing communicative power.
Methods Taking the latest edition of China's excellent scientific popularization journals (2020) as an example, we analyzed the factors influencing communication effect of WeChat official accounts using ordered logit regression model from four aspects: environment, techniques, content, and interaction. Furthermore, the fuzzy-set qualitative comparative analysis method was employed to explore the driving mechanisms that lead to favorable communication effect.
Findings The communication effect of WeChat official accounts of scientific popularization journals is influenced by multiple factors. Among them, content and interaction are the core aspects, while environment and techniques play marginal roles. Three driving mechanisms, namely environmental priority, strategy-oriented, and comprehensive driving, contribute to the achievement of favorable communication effect.
Conclusions To enhance the communication effect of WeChat official accounts of scientific popularization journals, it is suggested to give full play to environmental advantages and optimize platform construction; establish marketing concept and improve push strategy; adhere to knowledge leading and innovative content output; build user links and enhance interaction.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] Analyzing the research status and development trend of exploratory search to promote academic innovation and application innovation in the field of exploratory search.[Method/process] This paper used the literature review method and comparative analysis method to introduce the research situation of exploratory search at home and abroad from the aspects of conceptual research, theoretical research and process research of exploratory search, and reviewed it from three dimensions:research purpose, research content and research method, including the influencing factors of exploratory search, the optimization of search results and the construction of exploratory search system research, on the basis of this, the research trend of exploratory search was prospected.[Result/conclusion] In the big data environment, exploratory search will develop along the direction of multi-technology integration and cross-device search. In terms of research methods, combined with quantitative and qualitative hybrid research methods has become the mainstream; in the research content, multi-technology and cross-device exploratory search, exploratory search learning mechanism research and collaborative exploratory search are hot topics with great research value in the future.
Subjects: Library Science，Information Science >> Information Science submitted time 2023-04-01 Cooperative journals: 《图书情报工作》
Abstract： [Purpose/significance] The research of knowledge measurement in Library and Information Science can not take the knowledge element as measurement unit, and always stays at measurement level of knowledge carrier and knowledge attribute. This paper puts forward a research idea of knowledge content measurement from the perspective of citation content analysis, which is a research direction worthy of exploration.[Method/process] This paper summarized the core advantages and key issues of knowledge measurement in Library and Information Science on the basis of combing research status of knowledge measurement in different fields, put forward the main ideas and implementation path of knowledge measurement from the perspective of citation content analysis, and looked forward to the innovative application and development direction of this research idea.[Result/conclusion] From the perspective of citation content analysis, the research of knowledge measurement can break through the long-standing limitation in Library and Information Science, truly penetrate the measurement unit from the knowledge carrier to the knowledge content, and realize the quantity, quality, value and relationship measurement of knowledge element.
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