Subjects: Psychology >> Management Psychology Subjects: Management Science >> Enterprise Management submitted time 2024-02-02
Abstract： Brand names serve as crucial touchpoints for establishing brand-consumer relationships and are integral components of brand assets. Linguistic studies on branding have established that the phonetic features of brand names can influence consumers’ cognition, emotions, and behavior. However, research on the impact and mechanisms of phonetic features on consumers’ ethical responses is limited. Based on the mind perception theory, this study explores the asymmetric paths through which the use of repeated two-syllable brand names influences consumers’ moral reactions in two different situations. Based on seven experiments, we determined that in the context of brands as moral agents, compared to non-repeated two-syllable brand names, repeated ones can alleviate consumers’ negative moral reactions (anger, disgust, blame, punishment intention) toward the brand by reducing the think dimension of brand mind perception (rather than the feel dimension). However, in the context of brands as moral patients, repeated two-syllable brand names enhance consumers’ positive moral reactions (sympathy, compassion, regret, and purchase intention) toward the brand by increasing the feel dimension of brand mind perception (rather than the think dimension).
Experiment 1a was designed to derive experimental evidence on the relationship between repeated two-syllable brand name and consumers’ negative moral reactions in the context of moral agent. Experiment 1a (N=200) was a single factor (repeated two-syllable: yes vs. no) between-subjects design in which participants were randomly assigned to different groups to read a news report regarding an incident of vulgar advertising with repeated or non-repeated two-syllable brand names. Participants then reported their level of anger, disgust, and blame toward the brand. Experiment 1b (N=200), which had a similar between-subjects design as Experiment 1a, verified the relationship between repeated two-syllable brand name and consumers’ positive moral reactions in the context of moral patient. The participants were randomly assigned to two groups to read a news report regarding an incident of corporate data breach. They then reported their level of sympathy, compassion, and pity for the brand. Experiment 2a (N=196) was designed to confirm the mediating role of the think dimension of the brand in the relationship between repeated two-syllable brand name and consumers’ negative moral reactions in the context of moral agent. The experimental design was the same as that of Experiment 1a. Participants were randomly assigned to two groups to read a news report regarding an incident of drug companies raising drug prices despite patients. Participants then reported their level of anger, blame, feel dimension, think dimension, brand warmth, and brand competence toward the brand. Experiment 2b (N=196) verified the mediating role in the relationship between repeated two-syllable brand name and consumers’ positive moral reactions in the context of moral patient. The experimental design and procedure were identical to that in Experiment 1b. After reading a news report regarding the incident of corporate data breach, participants reported their level of sympathy, support, feel dimension, think dimension, brand warmth, and brand competence toward the brand. Experiment 3a sought to confirm the influence of repeated two-syllable brand name on downstream behavioral intention in the context of moral agent. Experiment 3a (N=296) was a single factor (repeated two-syllable: yes vs. no vs. “little”) between-subjects design; participants were randomly assigned to three groups to read the same news report as in Experiment 2a. They then reported their level of anger, disgust, blame, feel dimension, think dimension, and punishment intention toward the brand. Experiment 3b (N=292) verified the influence of repeated two-syllable brand name on downstream behavioral intention in the context of moral patient and was a similar between-subjects design to Experiment 3a. The participants were randomly assigned to three groups and asked to read a news report on an incident of one company being coerced by another. They then reported their level of sympathy, compassion, regret, feeling, thinking, and purchase intention for the brand. Experiment 4 (N=363) used a 2 (repeated two-syllable: yes vs. no) ´ 2 (moral agent vs. moral patient) between-subjects design to more rigorously demonstrate the effect of repeated two-syllable names in the same moral situation. Participants were randomly assigned to four groups and asked to read a news report on an incident of commercial bullying. In the moral agent group, the brand was a game production company that bullies other firms, and in the moral patient group, the brand was a game operation company that is bullied by other firms. The participants reported their level of unethical judgment on the incident and the level of feel and think dimensions toward the brand.
A one-way analysis of variance (ANOVA) in Experiments 1a and 1b suggested that repeated two-syllable brand name could decrease consumers’ negative moral reactions toward the brand when it was a moral agent, whereas such brand name could increase consumers’ positive moral reactions when the brand was a moral patient. The ANOVA results of Experiment 2a and an examination of parallel mediation revealed that the think dimension of brand mind perception mediated the influence of repeated two-syllable brand name on consumers’ negative moral reactions. Based on the ANOVA and parallel medication analysis, the results of Experiment 2b revealed that feel dimension of brand mind perception mediated the influence of repeated two-syllable brand name on consumers’ positive moral reactions. At the same time, Experiment 2a ruled out alternative explanations for the stereotype content model. On the other hand, Experiment 2b established that after controlling for the indirect effect of the stereotype content model, a significant mediating effect of the mind perception theory remained. Meanwhile, the results of the serial mediation mechanism analysis in Experiments 3a and 3b revealed that in the moral agent context, repeated two-syllable brand names ultimately influence consumers’ intentions to punish by influencing the think dimension and negative moral reactions. However, in the moral patient context, repeated two-syllable brand names ultimately influence consumers’ purchase intention by influencing the feel dimension and positive moral reactions. In addition, the ANOVA and multi-category mediation mechanism analyses of Experiments 3a and 3b documented that repeated two-syllable brand name and “little” could produce similar effects in the moral agent and moral patient context. Finally, the results of the two-way ANOVA for Experiment 4 indicated significant interactions between repeated two-syllable names and moral roles in the immoral judgment of the incident and the feel and think dimensions of the brand. In the moral agent condition, participants in the repeated two-syllable group made fewer unethical judgments about the incident and perceived a lower level of the think dimension of the brand than participants in the non-repeated two-syllable group, but no significant difference was observed in the perceived level of feel dimension. In the moral patient condition, participants in the repeated two-syllable group made more unethical judgments about the incident and perceived a higher level of the feel dimension of the brand than those in the non-repeated two-syllable group, but no significant difference was observed in the perceived level of the think dimension.
This study provides an innovative theoretical exploration of the causal relationship between sound symbolism and consumers’ reactions to business ethical crisis. Meanwhile, we reveal the mechanism by which the two dimensions (think and feel) of brand mind perception exist as asymmetric mediators. In addition, we employ the theory of mind perception to discover how people anthropomorphize non-human things, which deepens the exploration of the mechanisms of anthropomorphism-generating processes in the brand anthropomorphism literature. In a practical sense, our research not only provides reference for the design of brand names and nicknames but also directly assists in crafting public relations content for handling ethical crises and creating content for public service announcements.
Subjects: Psychology >> Applied Psychology Subjects: Management Science >> Enterprise Management submitted time 2024-01-28
Abstract： The source of design effect is defined as the manner in which the source information of a firm’s product design affects consumer product preferences and corporate attitudes. Currently, there are three major sources: professional designers, users, and AI, each exerts either positive or negative influences on consumer preferences through different psychological mechanisms. The source of professional design influences consumer preferences through the perceived competence of expert designers, whereas the source of user design influences consumer preferences through the perceived capabilities of users, empowerment and the psychological distance between users and brands. Furthermore, the source of AI design influences consumer preferences by virtue of the value and information offered by products designed using AI. It is noteworthy that, the source of design effect is moderated by consumer individual differences, product characteristics and the openness of a firm’s design policy. Future research should delve deeper into consumer reactions to mixed design sources as well as the psychological mechanisms and boundary conditions of the source of design effect.
Subjects: Psychology >> Management Psychology Subjects: Management Science >> Enterprise Management submitted time 2024-01-24
Abstract： The virtual team work mode has become an inevitable trend for the organization work, resulting in a significant characteristic, “boundarylessness”, with a high overlap between the work and family domains. Such boundaryless trend changes the premise of previous research and practice that work and family can be distinguished. Responding to this problem, some scholars suggested to follow this boundaryless trend and promote work-family integration. However, the managerial practice based on this principle resulted in a series of negative effects. This raises an important research question needed to be resolved under the trend of virtual team work mode: is the traditional work-family differentiation principle or the current work-family integration principle more suitable to enhance work-family balance? Do we need other new perspective to resolve this problem? In order to resolve this important research question, this study relies on social identity theory to assist the insufficient explanatory logic of conservation of resources theory, discussing the mechanism of team virtuality on employees’ work-family integration behavior, as well as the managerial intervention principle to achieve work-family harmony. This study helps to build a new theoretical framework for the study of work-family balance to promote the theory development in the intelligent digital era, and suggests a new management perspective to achieve work-family harmony.
Subjects: Management Science >> Enterprise Management submitted time 2024-01-13
Abstract： Abstract: The online marketing model can expand the business development boundary of Baijiu sales companies through marketing effect, marketing positioning and marketing innovation. However, in the online marketing model of Baijiu sales companies, there are still problems such as the shackles of traditional consumption concepts, imperfect laws and regulations, and lack of online marketing talents. Based on this, this paper proposes to optimize the convenience of online payment, consolidate the talent base of online marketing, and update the consumption concept, so as to help Baijiu sales companies develop high-quality online marketing models.
Key words: Liquor company; Online marketing; Marketing risks; Response strategies
Subjects: Management Science >> Enterprise Management submitted time 2023-12-19
Abstract： Internal control has been the focus of the corporate governance system since SOX. As an important environment for internal control, the effectiveness of the corporate governance system is fundamental to ensure the effectiveness of internal control. Existing research on internal control mainly reveals the positive consequences of high quality internal control, but pays insufficient attention to the causes of low (high) internal control, especially the lack of research from the perspective of the corporate governance system, which fails to answer the question of "how to improve the corporate governance mechanism in order to improve internal control or what kind of corporate governance mechanism reduces internal control".
The institutional design of independent directors aims to utilize their professional expertise (accounting, law, industry, etc.) to play a supervisory and advisory role. In the design of the corporate governance system, independent directors are governed by special committees of the board of directors, of which the audit committee requires a majority of independent directors and is convened by a sole director of finance and accounting. Existing research shows that, on the one hand, the professional characteristics of the audit committee play a positive role; on the other hand, the performance of independent directors is affected by social relations. China is a typical model of "relationship-based transactions". Under such an institutional background, relational transactions are a powerful tool to save transaction costs, but they may also form a "network of relationships" and influence individual behavior. This paper focuses on the question of whether the convenor of the audit committee, as an independent director, can play the role of "professional spillover" and have positive governance effects, or is affected by "relationship constraints" and unable to play the role of monitoring and advising. The quality of internal control is the starting point. Taking the quality of internal control as the starting point, if the audit committee convenor's concurrent service has a "professional spillover" effect, it should be able to observe that when the audit committee convenor concurrently serves on more committees, it will lead to a higher level of internal control; otherwise, it indicates that the performance of the audit committee convenor is subject to "relationship constraints".
Using the annual data of non-financial listed companies in Shanghai and Shenzhen from 2011 to 2021, the empirical test finds that the quality of internal control is lower when the audit committee convenor serves on more specialized committees. The empirical evidence supports the "relationship constraint" hypothesis. The results are robust to statistical tests such as the discussion of alternative explanations and reverse causality, and the use of an instrumental variable for the average number of full professors in regional colleges and universities. Mechanisms are analyzed at two levels: the existence of relational constraints and the mitigation mechanisms.
Overall, this paper chooses the unique corporate governance analysis perspective of audit committee convenor concurrent appointment to test the governance effectiveness of this internal concurrent appointment through its impact on internal control quality, and the study shows that this internal concurrent appointment is subject to relational constraints and fails to fulfill the expected governance role. This paper adds to the theoretical causes of low internal control quality in corporate governance, and at the practical level, it provides a reference for the current institutional reform of the participation of independent directors in decision-making and advisory roles.
Peer Review Status:
Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2023-11-14
Abstract： Realizing the goal of "dual carbon" requires not only the call of macro policies, but also the response of micro enterprises. In this paper, we take SMEs as the research object, embed the relationship between government and enterprises in the research framework of "pressure and enterprise behavior", and study the influence of external pressure on enterprises' environmental responsibility, and the moderating role of the implicit contract between government and enterprises in the process. Using data from the 12th National Private Enterprise Survey (CPES), we find that: (1) external environmental pressure is an important motivation for firms to assume environmental responsibility; (2) the implicit contract between the government and the enterprise, represented by the government-enterprise relationship, in fact assumes the role of government regulation, which strengthens the facilitating effect of the external pressure on the environmental responsibility of the firms. Extended analyses show that: from the perspective of promoting environmental responsibility, whistle-blowing has a substitution relationship with external pressure, and whistle-blowing has a stronger disciplinary effect than fines; when entrepreneurs obtain government-enterprise relations with public interest, environmental responsibility under external pressure is less affected by the government-enterprise relations; when entrepreneurs perceive greater government intervention, environmental responsibility under external pressure is more affected by the implicit contract between the government and the enterprise. Theoretically, this paper also contributes to the study of the relationship between the government and the enterprise. This paper contributes to both the "pressure and enterprise behavior" and "government-enterprise relationship and enterprise behavior" literature, and provides reference for guiding enterprises to assume environmental responsibility in reality.
Subjects: Management Science >> Enterprise Management submitted time 2023-11-13
Abstract： Existing studies generally believe that the modeling feature of management reports conveys "negative" signals such as risk avoidance and inaction of managers. However, this feature may conveys "positive" signals to the market of normal and sound operation of enterprises. Taking the pricing behavior of auditors, an important information intermediary in the capital market, as an entry point, we use the data of listed companies from 2010 to 2021 to empirically test that: the higher the degree of sample management report, the lower the audit pricing, because normal and sound operation reduces the audit investment and audit risk. The extended discussion suggests that (1) internal controls optimize the important mechanisms involved, (2) the findings can be supported by other audit behavior results, (3) the negative relationship is more pronounced in contexts with higher audit fees, weaker auditor industry expertise, and higher auditor independence, and (4) there is no evidence that sample reporting enhances shareholder demand for high-quality audits. This paper adds to the motivation for sample management reporting on the one hand, providing a new perspective on how capital market information users view corporate disclosure, and on the other hand, providing new evidence for the cost hypothesis of audit pricing.
Subjects: Management Science >> Enterprise Management submitted time 2023-11-01
Abstract： The artificial intelligence (AI) industry has witnessed explosive growth in the fields of education and health, with new service forms, such as AI teachers and coaches, emerging. However, whether an AI coach can help consumers achieve long-term goals, such as learning and fitness, more effectively than a human coach is unclear. This project explores the impacts and mechanisms of AI coaching on consumers’ long-term goal pursuit from the dynamic perspective of goal management combined with unique characteristics such as operational, feedback, and emotional aspects. The study revolves around three stages of consumer goal pursuit. First, in the coach selection stage, we explored the impact of goal setting (short-term vs. long-term) on consumers’ choice of an AI coach (vs. human coach). Second, in the goal promotion stage, we explored the differences in both the performance and mechanisms of an AI coach (vs. human coach) in improving consumers’ capabilities at different skill levels (low vs. high). Third, in the review stage, we explored the asymmetric effects and mechanisms of consumers’ evaluation of an AI coach (vs. human coach) through word-of-mouth. This project makes theoretical and practical contributions to optimizing the design of AI coaching, promoting the pursuit of long-term goals by consumers, and achieving the well-being of AI-enabled consumers.
Subjects: Management Science >> Enterprise Management submitted time 2023-08-31
Abstract： The information disclosure of listed companies can provide investors with more forward-looking information and is an important source of information for investors to make decisions; As an information intermediary in the capital market, securities analysts play a crucial role in alleviating information asymmetry. In order to clarify whether forward-looking information disclosure of listed companies can affect the accuracy of analysts' earnings forecasts, A-share listed companies from 2007 to 2020 were selected as a sample to study the impact of forward-looking information disclosure on the accuracy of analysts' earnings forecasts. The research results show that forward-looking information of listed companies can significantly improve the accuracy of analysts' earnings forecasts. It is further found that listed companies with low financing constraints, high text readability, high institutional shareholding ratio and high stock price synchronization have a more obvious effect of forward-looking information disclosure on the accuracy of analysts' earnings forecasting. This study enriches the relevant research on the accuracy of analysts' earnings forecasting from the perspective of the information content of forward-looking information, and provides policy enlightenment for improving the capital market information disclosure system under the background of comprehensive registration system.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2023-07-09 Cooperative journals: 《中国科学院院刊》
Abstract： Basic research is the source of technological innovation, and currently, public research entities are the main force behind basic research. However, demand-driven research in the Pasteur quadrant and Edison quadrant requires firms to play a major role. The experience of the United States has shown that large firms can directly bridge the gap between science and industrial demand, improve industrial competitiveness, and the key lies in improving their scientific capabilities. Encouraging large firms to invest in demand-driven basic research can accelerate the transfer and transformation of scientific and technological achievements, increase the industrialization of basic research, and fill the demand-side gap in China’s innovation system. Therefore, the government should encourage large firms to become new forces in basic research from multiple dimensions, enhance the international market competitiveness of Chinese firms, and truly achieve technological selfreliance and self-strengthening.
Subjects: Management Science >> Enterprise Management submitted time 2023-04-23
Abstract： Culturally Mixed Products (CMPs) refer to products embodying components from two or more cultures. These products can be categorized into two distinct types: intrusive and integrated, based on the degree of harmonious coordination and minimal cultural intrusion. The present research centers on integrated CMPs, which are more prevalent than intrusive CMPs in everyday life. Considerable research has examined what factors influence consumer responses to integrated CMPs. This research expands the existing body of literature by introducing social identity conflict as a contextual factor that may enhance consumer preference for such products. We posit that social identity conflict elicits a self-verification motive that integrated CMPs can satisfy due to their perceived congruence with the self. We further conjecture that the positive influence of social identity conflict on preference for integrated CMPs will be attenuated when consumers acquire products for functional rather than symbolic purposes, and when they purchase products for others rather than themselves. We implemented six studies to evaluate our hypotheses. Study 1a assessed participants' chronic experiences of social identity conflict and their preferences for an integrated CMP or a regular product. Study 1b manipulated participants' social identity conflict and asked them to choose between an integrated CMP and a regular product. Study 2a’ procedure was similar to that of study 1b, with three exceptions. First, we added an identity-synergy condition. Second, we employed the same stimuli as in study 1b, but asked participants to rate their preferences rather than make a choice between the two products. Third, we measured emotions, cognitive flexibility, novelty-seeking, self-concept clarity, and perceived product value in self-verification to investigate the underlying mechanism. Study 2b sought to further substantiate the underlying process with a 2 (social identity conflict: activated vs. not) × 2 (alternative means to self-verification: provided vs. not) between-subjects design. For participants provided an alternative means to self-verification, we asked they to recall and write down a person who could accept their conflicting social identities. Studies 3 and 4 employed a 2 × 2 between-subjects design to examine the moderating roles of purchase goal and purchase recipient, respectively. In line with our predictions, studies 1a and 1b demonstrated that social identity conflict heightened consumer preference for integrated CMPs. Study 2a corroborated self-verification as the underlying mechanism. Study 2b offered additional evidence by indicating that the focal effect would be diminished when consumers possessed alternative means of self-verification. Study 3 revealed that social identity conflict increased the preference for integrated CMPs only when consumers procured products for self-expression, with this moderating effect mediated by the perceived value of products in self-verification. Study 4 established that the focal effect only existed when consumers purchased products for themselves rather than for others. This research contributes to the CMP literature by recognizing a novel precursor of consumer preference for integrated CMPs and elucidating the role of self-verification in this relationship. More broadly, this research enhances the understanding of how social identity conflicts shape consumer behavior. From a practical standpoint, our findings provide valuable insights into marketing strategies for integrated CMPs.
Subjects: Psychology >> Management Psychology Subjects: Psychology >> Industrial Psychology Subjects: Management Science >> Enterprise Management submitted time 2023-03-16
Abstract：
[Objective] Consumers often share their shopping experiences with others. The strength of different social relationships can impact a consumer's word-of-mouth behavior, especially when an unpleasant purchase occurs. While some studies have explored that interpersonal closeness plays an important role in a social context, little has been known about how this diverse range of relationships affects consumers' word-of-mouth behavior in the case of?consumption failures. Previous research has shown that consumers are more likely to spread negative information to individuals with whom they have high (vs. low) levels of interpersonal closeness. However, these studies have only taken a binary approach to classifying interpersonal closeness, ignoring the what would happen when the closeness was on the middle level. Literally, the impact of the diversity of relationships needs further investigation.
[Methods]In this study, the impact of interpersonal closeness on consumers' word-of-mouth intention after a consumption failure was explored through six experiments, both online (Experiments 1, 2, and supplementary Experiment 1) and offline (Experiments 3, 4, and supplementary Experiment 2), in common social settings. Based on the literature on the attitudinal ambivalence literature, this research uses the SIM model to determine the level of motivation conflict and examines the U-shaped impact of interpersonal closeness on word-of-mouth intention
in the event of a consumption failure. Experiment 1 (N=143) is a between-subject design with a single factor of three levels of interpersonal closeness (low vs. medium vs. high). Participants were randomly assigned to different groups and asked to imagine a negative hotel service experience. They then had the opportunity to share the experience with others and answer related questions. The reading materials for the different experimental groups varied only in terms of the manipulation statement for interpersonal closeness. Experiment 2 (N=155) was designed to verify the mediating role of motivation conflict. The manipulation method for interpersonal closeness was changed and the stimulus material was changed to a poorly performing cell phone purchase. Participants answered related questions after reading the materials. Experiment 3 (N=126) was conducted in an offline airport waiting room to simulate a more natural face-to-face communication setting. The
social background of the experiment was transferred from WeChat to the waiting room. The U-shaped relationship between interpersonal closeness and word-of-mouth intention was verified and the mediating effect of motivation conflict was determined. Experiment 4 (N=298) is a 3
(interpersonal closeness: low vs. medium vs. high) × 2 (merchant responsibility: low vs. high) between-subject design to validate the moderating effect of merchant liability. The stimulus material describes a negative private custom tour experience, and interpersonal closeness and merchant
responsibility were manipulated. In the low merchant responsibility condition, the merchant only provided relevant reference options and the consumer chose the travel route. In the high merchant responsibility condition, the consumers chose the strongly recommended travel route provided by the merchant. The domestic samples were recruited from a professional survey website (Credamo) 3 and completed online questionnaires, while the foreign samples were recruited from another professional survey website (Prolific). Samples can be considered representative of the mainstream consumer group.
[Results]The main findings of this study are as follows: (1) Consumers are least likely to discuss their negative consumer experiences in front of objects with medium interpersonal closeness, compared to low and high interpersonal closeness, therefore there is a U-shaped relationship
between interpersonal closeness and word-of-mouth intention. (2) The cause of this difference lies in the conflict between the motivation to protect others' interests and the motivation to protect self-image: when faced with individuals of medium interpersonal closeness, consumers are most concerned with protecting their self-image, which leads to a high degree of motivational conflict and results in the lowest willingness to spread word-of-mouth. (3) The level of responsibility taken by merchants moderates the effect of interpersonal closeness on word-of-mouth intention. When merchants take low responsibility, the effect of interpersonal closeness on word-of-mouth intention is U-shaped. However, when merchants take high responsibility, consumers' motivation to protect their self-image decreases in the presence of individuals with medium interpersonal closeness, causing the motivation to protect others' interests to become dominant and leading to low levels of
motivational conflict. This results in an increase in word-of-mouth intention as interpersonal closeness increases, yielding an approximately linear effect of interpersonal closeness on word-of-mouth intention.This study contributes to the important fields of word-of-mouth communication,
social relationships, and word-of-mouth intention, and provides valuable insights for marketing professionals involved in market research, word-of-mouth management, social media operations, and marketing.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2022-12-01
Abstract：
From the perspective of social media group polarization and facing the harm brought by consumers with the stereotype of the weak, how should the enterprises with stereotype of the strong deal with it? According to the logical line of group polarization theory: information persuasion strategy - group emotional resonance - group polarization results, we conducted three studies: from the perspective of the injured brand, how do enterprises express that they are a victim so that the injured brand will win the group polarization support of bystanders? From the perspective of bystanders, how should enterprises cooperate with bystanders to gain their group polarization support? And from the perspective of infringing party, how can enterprises eliminate the group polarization opposition from bystanders caused by punishing infringing party?
Peer Review Status:Awaiting Review
Subjects: Psychology >> Management Psychology Subjects: Management Science >> Enterprise Management submitted time 2022-09-04
Abstract： A high level of justice perception not only promotes employees’ task performance, organizational citizenship behavior, and creativity, but also reduces their potential organizational retaliation and deviance behavior. To enhance employees’ justice perceptions, first and foremost is ensuring that leaders adhere to justice rules. However, a frustrating reality is that leaders often fail to do so, even when they recognize the importance of justice rule adherence. Thus, in recent years scholars have increasingly focused on explaining the above phenomenon. Scholars adopting an “actor-centric” perspective have found that leaders’ low levels of justice-related traits and justice motives are among the key factors that lead them to violate justice rules. However, a growing number of studies reveal that leaders with both high levels of justice-related traits and justice motives will sometimes violate justice rules. Therefore, scholars have called for moving beyond the “actor-centric” perspective to a “situation-centric” perspective by investigating the role of contextual factors in affecting leaders’ justice behavior. Sherf et al. (2019) were among the first to do so by investigating how leaders’ work overload influences their justice rule adherence. However, there is little research on how political environment may influence leaders’ justice behavior. An organization is not only a workplace for assigning and completing tasks, but also a political site infused with political behavior. Understanding how and when an organization’s political environment may impact leaders’ justice rule adherence has important theoretical implications. To fill the above gaps, in this paper we investigate how political environments affect leaders’ justice rule adherence. Based on the strength model of self-control, we argue that, at the within-person level, leaders’ perceptions of organizational politics (POP) will be positively related to their ego-depletion, and their tenure will weaken this positive relationship between POP and ego-depletion. Nevertheless, the relationship between leaders’ ego-depletion and justice rule adherence (and thus the relationship between leaders’ POP and justice rule adherence via the mediation of ego-depletion) depends on their leader identity. To test our theory, we conducted a survey in a large commercial bank in an eastern province of China, using a time-lagged interval-based experience sampling method. Our final sample included 570 observations from 73 branch managers. We analyzed data using MSEM and found that, at the within-person level, leader POP was positively related to self-depletion, and the relationship was moderated by leader position tenure so that it was significant only under low position tenure. Additionally, leader identity moderated the relationship between self-depletion and justice rule adherence so that the relationship was positive under high leader identity and negative under low leader identity. Furthermore, POP had a positive indirect effect on justice rule adherence via self-depletion when tenure was low and leader identity was high, and the indirect effect was negative when both tenure and leader identity were low. We make important theoretical contributions to the "situation-centric" perspective research on justice rule adherence, POPs, and the strength models of self-control. First, instead of highlighting the task assignment environment before, we explore the consequence of leaders' embedded political environment on their justice rule adherence. At the same time, different from the previous discussion of the conscious cognitive mechanism, the unconscious self-control mechanism of ego-depletion is taken as the mechanism to explain the influence of situational factors on justice rule adherence. Second, this paper is the first, to the best of our knowledge, to verify within-person changes of POP and link it to proactive justice research. Finally, we extend the boundary conditions for understanding how ego-depletion affects leader behavior. In addition, this research offers crucial practical implications for how to shape the organizational political environment and direct it to increase leaders' justice behavior.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2022-06-10
Abstract：
Non-decent work refers to the occupations that are necessary for the functioning of the society but belittled or disliked by the general public. Non-decent workers own complicated identification process and hardly identify or disidentify their occupations. Thus, they are more or less ambivalent about their occupations. However, existing research has not figured out when and how dirty workers form their ambivalent occupational identification. To bridge this gap, this study stands from the perspective of paradox and constructs a formation mechanism of practitioners’ ambivalent occupational identification. Theoretically, it is expected that the results would help to resolve the controversy in literature whether dirty workers identify or disidentify their occupation by proposing a more realistic argument that non-decent workers ambivalently identify their occupations. And in practice, it could help and guide non-decent workers to construct a dignified occupational identification, and inspire the organization to improve the management in the non-decent worker group.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2022-03-11
Abstract：
With the growing popularity of social media, review websites, and e-commerce platforms, consumers can increasingly share their consumption choices with others easily. To follow this trend, companies put sharing buttons, employ hashtags-rich digital communications, or directly prompt consumers to share their purchase experiences. The current research examines whether, how, and when exposure to sharing cues (e.g., social media buttons) during a purchase episode influences consumer choices. We argue that exposure to sharing cues promotes impression management motivation and decreases sense of autonomy. Based on these accounts, we examine two consequences: product interest and decision termination. The current findings contribute to social sharing and give insights to how digital environment affects consumer behavior. Managerially, the findings demonstrate when brand-led efforts to prompt customers to share their purchases backfires.
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2021-12-09
Abstract： It is not clear how the nature of entrepreneurial opportunities have been changed which caused differences in formation of entrepreneurial opportunities under the background of digital entrepreneurship. Set in the context of digital ecosystem, this paper analyzes how social capital accumulated by the affordances of digital ecosystem could affect the formation and development of entrepreneurial opportunities. While opportunity is measured from both the desirability dimension and content dimension, the moderating effects of the path are also tested from the cognitive monitoring of entrepreneurs and the digitization degree of new ventures. Expanding the application of social capital theory in the context of digital entrepreneurship, this paper deepens the research of entrepreneurial opportunities in digital ecosystem, which also helps to improve the quality and efficiency of opportunity identification, and to guide "destructive creation" by entrepreneurs in digital platform, and promotes the construction of entrepreneurial ecosystem at last. "
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2021-07-29
Abstract： "
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2020-01-15
Abstract： Viral marketing refers to the marketing approach through which marketers generate online contents on social networks and attract consumers to share them and make them viral. The paper develops a literature review on the factors that make online contents viral, including content characteristics, psychological motives, emotional responses, situational factors and individual traits. The framework can provide theoretical guidance for brands and We Media to increase sharing rate of their online contents. Future studies should focus on exploring the influential mechanism of specific emotions on sharing intention, identifying more situational factors in the context of Chinese culture, measuring the performance of viral marketing, investigating psychological and behavioral consequences of viral marketing and adopting multiple methods."
Peer Review Status:Awaiting Review
Subjects: Management Science >> Enterprise Management submitted time 2019-01-13
Abstract： " Prior research has consistently demonstrated that consumers have a negative preference for brands associated with dissociative groups. Conditions under which these preferences might be changed have remained largely unexamined. The current work investigates the effect of threat of freedom on consumers’ preferences for brands associated with dissociative groups. We propose that consumers who experience a high level of threat of freedom will prefer brands associated with dissociative groups. This effect is mediated by a heightened feeling of psychological reactance induced by the high level of threat of freedom. We also examined the moderating role of narrative and self-esteem on the effect. One pilot experiment and three laboratory experiments were conducted to test our conceptualization. In experiment 1, we assessed the basic effect by which threat of freedom influences consumers’ preferences for brands associated with dissociative groups. In this experiment, we also examined the mediating effect of psychological reactance. In experiment 2, we tested the robustness of the effect found in experiment 1 and investigated the moderating role of means of narrative through a two-by-two inter-subject design (freedom threat: low vs. high and means of narrative: yes vs. no). In experiment 3, we investigated the moderating role of self-esteem through a two-by-two mixed design (freedom threat: low vs. high and self-esteem: low vs. high). The results of three experiments confirm our predictions. The results of experiment 1 showed that the participants in the high threat-of-freedom group tended to prefer brands associated with dissociative groups. This effect was found to be mediated by psychological reactance. In experiment 2, our findings showed that the influence of threat of freedom on consumers’ preference for brands associated with dissociative groups was replicated when a non-narrative information transmission model was used, and the effect was mitigated when a narrative information transmission mode was used. Finally, experiment 3 confirmed the moderating role of self-esteem by showing that participants with high self-esteem tended to prefer brands associated with dissociative groups when they experienced high vs. low threat of freedom. For participants with low self-esteem, such effects became non-significantly different. The current research has theoretical and practical contributions in the following aspects. First, it contributes to the literature of dissociative groups by documenting a condition in which consumers’ negative attitude toward brands associated with dissociative groups can be improved. Second, this research extends the current literature on threat of freedom by revealing a preference for brands associated with dissociative groups as a new behavioral downstream. Finally, our findings have clear marketing implications. Certain types of consumers may experience varying levels of threat of freedom. Marketers may consider using actors who represent a dissociative identity in their marketing communications to attract this type of consumers.
Peer Review Status:Awaiting Review
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