Research on the Design and Application of Digital Creative Products of Intangible Cultural Heritage Based on the Theory of the Flow

摘要: To optimize the cultural experience of users in using digital creative products of intangible cultural heritage and enhance the promotion of intangible cultural heritage projects, this paper proposes a corresponding product design method based on the Flow theory. Taking the factors of the Flow theory as the starting point, this paper combines the user experience process corresponding to the use scenario of NRM digital creative products, from which the the Flow journey diagram of general users in the NRM experience is summarized and optimized, and the specific design solution process is constructed in this way. This paper introduces the Flow theory to NRM. And this paper introduces the Flow theory into the design and application of digital creative products of intangible cultural heritage, to improve the immersion experience of existing digital creative products of intangible cultural heritage, enhance the bond between users and intangible cultural heritage, and also provide theoretical and practical references for the preservation and innovative transformation of intangible cultural heritage.