Subjects: Psychology >> Management Psychology submitted time 2023-06-15
Abstract： Imbuing sexual content in advertising is a commonly used brand strategy. The forms of sexy marketing have become increasingly complex with the advancement of technology. Existing studies often equate sexiness solely with sexual mentality, and the sexiness-related literature is scattered across fields such as physiology, sociology, and psychology, with no systematic framework The contribution of our paper is three-fold: first, we provide a comprehensive theoretical framework of sexual advertisements includes the definition and classification of sexual advertisements, as well as the positive and negative effects that follow; second, the psychological mechanisms including consumer cognition, physiological motivation, sexual self-schema, and social presence are also addressed in our framework; third, we conclude that the effect of sexual advertisements is moderated by product type, advertising context, and individual traits. This paper provides theoretical value to marketing scholars, as well as practical value to brands that intend to grow through sexual advertisements.
Subjects: Energy Science >> Energy Science （General） submitted time 2017-03-08 Cooperative journals: 《中国科学院院刊》
Abstract：2017年，OPEC和非OPEC国家减产协议的执行力度将是影响国际石油价格走势的最大变数。国际石油市场供需两侧均面临很大的不确定性，美国页岩油产量的恢复速度、OECD国家石油需求的反弹力度以及新兴经济体对石油需求的拉动作用都将影响石油市场的再平衡状态。除此之外，美国加息的不确定性、市场投机的活跃程度以及地缘政治的“黑天鹅”事件都将增加油价的短期波动性。文章通过自主研发的油价综合分析预测系统预测，2017年国际油价将保持窄幅震荡，Brent年平均油价为56美元/桶，WTI年平均油价为55美元/桶，平均价差保持在1美元/桶左右。
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