• 怎样花钱更幸福?购买类型对幸福感的影响

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Some studies demonstrate that there is no significant relationship between purchase and well-being. Other studies, however, demonstrate that purchases can increase well-being depending on ‘how to buy’. For example, several studies have found that consumers derive more happiness from experiential purchase rather than material purchase and that there are boundary conditions. The present review study aims to (1) explore the underlying mechanisms of the ‘purchase type-well-being’-relationship from the perspectives of hedonic adaptation, social benefit, anticipative benefit, and unsymmetrical regret; (2) identify boundary conditions of the main effect from three aspects, namely, personal factors, situational factors, and the types of well-being; and (3) provide an outlook of the probable future research directions of this area.

  • 亲组织不道德行为的负面效应及其作用机制

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: In recent times, various tragedies caused by unethical pro-organizational behavior (UPB) — that is, unethical behavior with the intention to potentially benefit the organization, but harm the interests of external stakeholders instead—are proliferating. The existing studies on UPB predominately focus on identifying its antecedents and pro-organizational aspects, ignoring its potential negative outcomes. Given this theoretical gap, the negative effects of UPB from a multilevel perspective are explored. First, the effect of UPB on exhaustion is explored; the moderating effect of moral identity and mediating effect of guilt are examined as well. Second, a firm-level UPB definition is created, and its negative effect on the firm’s long-term performance as well as the mediating role of corporation reputation are examined. Finally, the influence of the firm’s and employees’ UPB on customers' voluntary performance is analyzed, as well as the mediating effect of customer identification on the company and the moderating role of the perceived corporation agent role of employees. The results of this project will not only enrich the theoretical study related to UPB, but also help to discourage the practice or escalation of this kind of unethical behavior.

  • 基于用户动态信息加工的信息流广告回避机制与重定向策略

    Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: In the era of mobile Internet, the in-feed native advertising, which is more acceptable in the mobile news context, has become one of the primary forms of online advertisements. However, with the rapid development of in-feed native advertising, the ad avoidance problem has become prominent and brings unignorable harm to the platforms, advertisers, and users. Recent studies on in-feed native ad avoidance mainly focus on users' static, stable, and historical characteristics but neglect the dynamic, native, and reactive nature of in-feed platforms. The lack of a dynamic view on in-feed native advertising will inevitably lead to a wider gap between academic research and marketing practice. By applying the dynamic information processing perspective, this research breaks the limitation of traditional studies on in-feed native advertising that mainly focus on users’ static characteristics and explores the mechanisms of users’ ad-skipping and ad-blocking behaviors under varied information processing modes (convergent vs. divergent). The subsequent re-targeting strategies by the platform and their effectiveness are also discussed. This research consists of the following three sub-studies. In study 1, the authors propose a theoretical framework from a dynamic perspective and discuss the antecedents of in-feed native advertising avoidance based on users’ dynamic information processing states. First, following previous research on online advertising, the authors identify two typical ad avoidance types of ad-blocking and ad-skipping and delineate their differences and associations. Second, they explore the mechanisms through which the users avoid the in-feed native ads under different information processing states (i.e., convergent vs. divergent). Finally, they construct a multi-state hazard model to demonstrate the dynamic process of the users’ in-feed native ad avoidance. In study 2, the authors discuss how the platform should apply re-targeting strategies after the users actively block the in-feed native ads. The extant studies on ad avoidance have demonstrated that the ad-blocking behavior requires high cognitive and behavioral effort and therefore brings "residual impact" on improving the memory and cognition toward the blocked ads. Based on this theorem, the authors examine the signal value from the "residual effect" of the ad-blocking. Besides, the authors demonstrate whether and how the platform can leverage the "guided attribution" strategy to improve the users’ attitudes toward the subsequent ads. However, the authors further argue that the effectiveness of such re-targeting strategy is contingent. In study 3, the authors focus on the other parallel but fundamentally different ad avoidance behavior, i.e., the ad-skipping. The platform’s responsive re-targeting strategy is also discussed in this study. Due to the "learning effect" in the users’ continuous information processing, repetitive ad-skipping is more likely for users who have just skipped the ads. The increased arousal level can break such momentum during the users’ online browsings. Based on this theorem, the authors demonstrate whether and how the platform can apply the "prominence strategy" to decrease the likelihood of subsequent ad-skipping by the users. This research contributes to the present literature and marketing practice in several ways. First, it enriches the literature of ad avoidance by distinguishing two fundamentally different types of ad avoidance behaviors (i.e., ad-blocking vs. ad-skipping) in the in-feed native advertising context. The authors further discuss the varied mechanisms of ad avoidance based on users’ dynamic information processing states. Second, compared with the traditional and relatively static view on the in-feed native advertising, the authors build a theoretical framework from a dynamic perspective and discuss the mechanisms regarding how and when the dynamics of users’ online browsings affect their ad avoidances. Third, this research provides valuable and actionable suggestions on how the in-feed native advertisers and platforms should respond to the users’ ad avoidance appropriately to improve the overall market communication efficiencies.

  • 挑战性压力和阻断性压力对员工创造力的影响:自我效能的中介效应与组织公平的调节效应

    Subjects: Psychology >> Social Psychology submitted time 2023-03-27 Cooperative journals: 《心理学报》

    Abstract: Owing to their distinctive nature, challenge stress and hindrance stress may have different effects on individual creativity. Drawing on social cognitive theory perspective, we conducted a longitudinal empirical study concerning with the relationship between challenge stress and hindrance stress and employees’ self-efficacy and creativity. We also examined whether these relations were moderated by distributive justice and procedure justice. Data were collected from 256 dyads of employees and their immediate supervisors in two divisions of a large enterprise. The questionnaire for employee in Time 1 included challenge stress and hindrance stress, job complexity, and demography variables. The questionnaire for employee in Time 2 included self-efficacy. Employees’ creativity was rated by their immediate supervisors in Time 3. Theoretical hypotheses were tested by hierarchal regression analysis with Mplus 6.0. Results of analyzing the matched sample showed that the relationships between challenge stress and both self-efficacy and creativity were not significant, and the relationship between hindrance stress and both self-efficacy and creativity was negative; where distributive justice was high, challenge stress was positively related to creativity via self-efficacy, whereas where distributive justice was low, this indirect relationship was not significant. The moderating effects of procedure justice on the relationship between hindrance stress and both self-efficacy and creativity were not significant. Extending previous studies, this research demonstrated that challenge stress and hindrance stress have unique influences on self-efficacy and creativity, the results clarified the relationship between stress and creativity in workplace from a new perspective. Second, by examining the mediating effect of self-efficacy, the results contributed to our understanding on the mechanism through which stress influence creativity. Finally, through investigating the moderating effect of procedure justice and distributive justice, we confirmed that there are bounded conditions of the effect of stress on employee creativity. Findings broaden understandings of the process by which and the conditions under which challenge stress and hindrance stress influence creativity. Furthermore, the results also revealed that social cognitive theory was more suitable for explaining the relationship between stress and creativity.