Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》
Abstract： Virtual sales agents (VSA) on e-commerce and online retail Web sites, representing animated embodiments that respond to users through verbal and non-verbal communication, most often serve a search support function by presenting product and service information, or a basic decision support function. Recent researches have demonstrated the persona effect of VSA, that is the integration of social cues (i.e., cues based on humanlike sales agents) into retail Web sites may heighten the perception of employee presence and feeling of being served, which thus enhance consumers’ online shopping experiences. Theories related with the persona effect of virtual sales agent hold different points. The persona effect of VSA could be influenced by the VSA’s characteristics, consumer factors and product factors. Its mechanism includes social presence, sense of personalization, perceived social support, trust and perceived risk. On this basis, we point out the future research direction.
Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》
Abstract： Musical tension is the basis of musical listening. In this study, we calculated tension values based on Tonal Tension Model and conducted behavioral experiment to explore the influence of tonal structure on tension experience in sonata compositions by Mozart and Beethoven. The sonata form is composed of three parts: exposition, development and recapitulation. Our results revealed that both of the tension values and tension experience in development were higher than that in exposition and recapitulation, and higher in recapitulation than in exposition. This might be due to the differences of the distance and frequency on tonal modulations in the three parts. Our study investigated the influence of tonal structure on musical tension in large-scale music works, providing evidence and new perspectives for the study of musicology.
Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》
Abstract： The pattern of tension-relaxation is an essential component in music. Musical tension, building a bridge between objective sound and subjective experience, is important for the generation of musical emotion. On the one hand, musical tension is influenced by acoustic elements and structural organizations of tonal hierarchy, which is supported by theoretic models and empirical studies. On the other hand, musical tension experienced by listeners is also affected by individual differences, such as cultural background and musical ability. Future studies should pay more attention to musical tension induced by temporal structure and large-scale tonal structure. Meanwhile, the mechanism of tension induction also needs to be examined, which will be helpful to deepen our understanding of tension and emotion processing in music.
Subjects: Psychology >> Social Psychology submitted time 2023-03-27 Cooperative journals: 《心理学报》
Abstract： As one of the ways to present oneself in virtual environments, avatars in online games exert an important influence on players' cognition and behavior in both virtual and real life. The self-reference effect suggests that materials related to oneself are easier to remember than materials related to others. Due to the manipulability and high emotional involvement of avatars, players may feel close to their avatars and can sometimes even be integrated with them. Therefore, for game players, avatar-related information may have the same processing priority as self-related information. In the current study, we designed two experiments to investigate the processing priority of avatars in online games. Experiment 1 recruited 40 players of League of Legends (LOL) to investigate the processing priority of avatar reference in online games from the perspective of memory. This experiment adopted the R/K paradigm to compare memory performance under three different reference conditions (avatar-name, self-name and familiar other's name). Experiment 2 recruited 20 players of LOL to investigate the processing priority of avatar-related information in online games from the perspective of neural mechanisms, with event related potential (ERP) technology. This experiment adopted the oddball paradigm to compare the brain mechanisms of three kinds of stimulations (the names of familiar avatar, familiar other from the same country and familiar other from other country). Results of behavioral experiment (Experiment 1) showed that: (1) The total recognition rate, R response recognition rate, and discrimination d′ in the avatar-reference condition were much better than those in the other-reference condition, which preliminarily suggests that there were memory processing priorities of avatar reference in online games. (2) When referring to self-reference, the total recognition rate, response recognition rate, and discriminationd′ were much better than those in the conditions of the avatar-reference and other-reference. In summary, the preliminary results of Experiment 1 confirmed the superiority of avatar reference in memory performance, but the avatar-reference effect was not as strong as the self-reference effect. Results of ERP (Experiment 2) showed that in the P2 (160~260 ms) processing stage, greater amplitude was induced when processing the name of the avatar than that of familiar others from a different country. In terms of P3 (370~600 ms), greater amplitude was induced when processing the name of the avatar than the names of familiar others from the same country and other country. Moreover, compared with processing the names of familiar others from other countries, the latency was shorter when processing the avatar's name. Both behavioral and ERPs results indicate that there exists processing priority of avatar-reference effect in both memory and neural mechanisms. Specifically, compared with familiar others, online game players have processing priority for information related to avatars. The present study expands the theory of reference effect and provides evidence for the processing priority of the avatar-reference in online games from cognitive neuroscience.
Subjects: Psychology >> Cognitive Psychology submitted time 2020-09-08
Abstract： Musical tension is the basis of musical listening. In this study, we calculated tension values based on Tonal Tension Model and conducted behavioral experiment to explore the influence of tonal structure on tension experience in sonata compositions by Mozart and Beethoven. The sonata form is composed of three parts: exposition, development and recapitulation. Our results revealed that both of the tension values and tension experience in development were higher than that in exposition and recapitulation, and higher in recapitulation than in exposition. This might be due to the differences of the distance and frequency on tonal modulations in the three parts. Our study investigated the influence of tonal structure on musical tension in large-scale music works, providing evidence and new perspectives for the study of musicology. "
Peer Review Status:
Awaiting Review
Subjects: Psychology >> Cognitive Psychology submitted time 2020-09-08
Abstract： The pattern of tension-relaxation is an essential component in music. Musical tension, building a bridge between objective sound and subjective experience, is important for the generation of musical emotion. On the one hand, musical tension is influenced by acoustic elements and structural organizations of tonal hierarchy, which is supported by theoretic models and empirical studies. On the other hand, musical tension experienced by listeners is also affected by individual differences, such as cultural background and musical ability. Future studies should pay more attention to musical tension induced by temporal structure and large-scale tonal structure. Meanwhile, the mechanism of tension induction also needs to be examined, which will be helpful to deepen our understanding of tension and emotion processing in music. " "
Peer Review Status:Awaiting Review
Subjects: Psychology >> Other Disciplines of Psychology submitted time 2018-12-04 Cooperative journals: 《心理学报》
Abstract：网络购物中的虚拟销售代理(Virtual Sales Agent)是指通过口头或非口头形式与消费者互动和交流的具有拟人化特征的动态人物形象, 它可以为消费者提供商品和服务的信息以及必要的帮助。近年来, 大量研究证实了虚拟销售代理的拟人效应, 即当在网络购物环境中加入拟人化的销售代理时, 就会对购物者的在线购物过程感知体验和购物意向产生积极影响。相关理论从不同视角解释了虚拟销售代理拟人效应发生的原因。综述以往的实证研究发现, 虚拟销售代理拟人效应的发生受到虚拟销售代理特征、消费者因素以及商品因素等方面的影响; 社会临场感、个性化服务知觉、社会支持感、信任和风险感知是拟人效应发生的内在心理机制。未来研究应关注虚拟销售代理拟人效应的神经生理基础, 丰富拟人效应发生的影响因素, 加强对个性化定制虚拟销售代理的研究, 探讨虚拟销售代理的消极影响, 以及不利于虚拟销售代理使用的障碍性因素。
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